How to Come Up with  Catchy Business Name Ideas

How to Come Up with
Catchy Business Name Ideas

You can’t just come up with a business idea and expect it to be successful. There’s so much more to running a company that actually earns a profit and keeps its customers happy. The first step involved in starting any kind of brand is to come up with a business name, and this is something that a lot of companies struggle with. The right name for a brand can make or break it in the long run. For now, let’s take a quick look at the top five tips for coming up with catchy business name ideas that promote operational growth instead of hurting it.

Make It Original

The name you come up with for a business must be original. Take for example you’re opening up your own grocery store in a town with no other grocery stores besides a Walmart Superstore. You would never want to name your grocery store ‘WalStore’ or anything that doesn’t sound original from the Walmart brand. Why? Because when you market the brand, you want it to stand out from your competitors. You don’t want people confusing the two.

Make It Relevant

The name you come up with for your brand should always be relevant to the industry it will operate in. Take for example you’re starting your own content development brand. With this in mind, you want the brand name itself to reflect your ability to create great content. Check out the list below of potential brand names for a content development company and notice the relevancy in all of the suggestions:

Make It Future-Proof

A business name has to be future-proof. You don’t want a name that ends up destroying your potential to achieve business growth. Here’s an example of why:

Mark opened a content development business, Small Business Content Mark, 15 years ago and specifically served only small businesses because of his operation as a solo entrepreneur. He never dreamed he would be able to serve larger companies and all of their content development needs. Fast forward 15 years to the present day and Mark now has the resources and funds to serve these larger brands, but he’s running into difficulties marketing his company to the brands because of his brand’s name. This is exactly why it’s so important not to choose a name that isn’t future-proof.

Make Sure It’s Available

Another helpful tip that you need to keep in mind when coming up with a business name is to make sure you’re coming up with names that are available. You’ll have to check with your state’s legal business directories to see what name ideas are available and which ones aren’t.

Make It Using a Name Generation Tool

Lastly, you can always turn to the help of a name generation tool to come up with catchy business name ideas. A name generation tool is a simple and hassle-free way to come up with a name in a matter of only a few seconds. To use a name generator tool, all you have to do is type in at least two relevant keywords to your company idea and then pick the appropriate industry category. Let’s say use the content development business idea again. Here’s a look at catchy business name ideas that the name generation tool creates. The two keywords chosen are “content” and “development” and the category chosen is advertising.