What Are the Best Ways to Build Brand Awareness?
When you picture the world’s most iconic brands – names like Coca-Cola, Apple, Google, or Disney — what comes to mind? Chances are you know what those brands are all about whether you use their services and products or not. You’d recognize their logos at a glance. You probably instantly associate those brand names with certain concepts, as well.
That’s effective brand awareness at work, and it should be part of any entrepreneur’s long-term plans for their business. Brand awareness keeps your existing customers loyal and inspires potential customers to choose you over the competition. Here’s a look at how you can make your business’s brand a household name and keep your customers coming back for more.
Figure Out What Sets Your Business Apart
Chances are your company isn’t the only one out there offering a particular type of product or service, so figuring out what you bring to the table that the competition doesn’t is a must. What does your business offer that your customers can’t get anywhere else? Are your services faster, more effective, or less expensive? Is your company minority-owned or woman-owned?
Take some time to really consider how your company brings something new to the market or addresses a common issue your customers might have. Keep those things in mind when figuring out how you want people to feel about your brand.
Keep the Focus Positive
Every business owner is different as far as what associations they want their customers to have with their brand, but it’s essential to keep things positive. Life is already filled with so many reasons to feel tired, stressed, and heavy-hearted. People respond best to brands that make them feel better about life and advertising that leaves them feeling optimistic or excited.
However you decide to approach your branding strategy, make sure you keep it positive. This doesn’t necessarily mean coating every statement you make with sugar and honey. Just leave people feeling good about the experience they have when they interact with your brand.
Share Your Story
These days, consumers are looking for more than just great products and helpful services. They’re looking to feel connected to the brands they trust with their well-being. Lively, interactive social media presences are part of that, but you also want to allow people to learn more about you if they wish.
Include an “our story” or “about us” page on your website. Use it to tell people what makes you different and what inspired the message behind your brand. This is your chance to make existing and potential customers feel really good about doing business with you. Make the most of it.
Get to Know Your Audience Intimately
If you don’t know who you’re marketing to, your brand-building campaign is dead in the water. Determine who your target demographic is, and craft your brand identity to appeal to precisely those people. You want to attract the right clientele and turn all the right heads.
Once you think you have a good idea of who your ideal customer is and what they’re looking for in a brand, consider confirming it by interviewing members of your target demographic. Talk to them about what they look for in the type of product you’re selling. Ask them what they wish was different about the products they’re already using, and consider it when building your brand.
Use SEO To Set Your Brand Apart
Search engine optimizing your website and company blog to draw in your ideal customers is essential in building a successful brand. Your blog, in particular, is a powerful way to earn your visitors’ respect, build trust, and keep them coming back for more. But even the best blog content in the world isn’t worth much if people can’t find it.
Learning how to optimize blog posts for SEO (or hiring a team of professionals who can take care of it for you) is a must. It helps make people increasingly aware of your brand and raises the likelihood that they’ll choose you when they’re in the market for what your company has to offer. Start exploring the possibilities today! When you see what a difference it makes, you’ll be glad you did.
