Tips For Creating a Social Media
Strategy for Your Business
Social media’s popularity can be both a blessing and a curse for marketers. Its popularity means that you always have access to a massive pool of potential customers, but it also means that you have to compete with many other companies also trying to reach the same people. Social media is now a staple for businesses of all sizes, so it can be difficult to stand out. To help create an effective social media strategy for your business, here are some helpful tips:
Coordinate with Your Entire Marketing Team
Social media should be an integral part of your entire marketing effort. In order to maintain consistency across channels and campaigns, it is important to coordinate with your other team members or marketing branches. Even if your business is smaller and only has a website and social media page, maintaining consistency between those sites is still important to create a recognizable brand and business voice. Although your tone can vary between professional and more conversational depending on the medium, your overall messaging should be similar.
Adhere to Overall Business Goals
Focusing on achieving your business’s overall business goals is key to staying on-track and within budget. For example, if your goal is to increase the number of prospects for your real estate sale, then your social media strategy should revolve around how to get real estate leads on Facebook or other platforms. Social media posts intended for increasing sales and posts intended for boosting newsletter signups will require different strategies, so again, coordinating with your entire marketing team is important to make sure you are all working towards the same end result.
Produce Content for Your Target Audience
Try to focus on unobtrusive advertisements since interruptive advertisements can negatively impact customer perception of your business. The content of the posts themselves should also be tailored to your business’s target audience. If your audience is largely made up of doctors and nurses, then posting content that utilizes specific medical references might be successful. As a general rule, it is important to post content that educates, entertains, or otherwise engages your target audience. Providing value to followers is more important than exclusively posting advertisements.
Overall, social media is a great way to increase your business’s online presence and to connect with prospective customers. By coordinating with your entire marketing team, working to achieve business goals, and tailoring content to your target audience, your business can create an effective social media strategy to improve customer awareness, engagement, and acquisition.
