How to Recapture the Attention
of Lost Customers
Expanding your customer base can be a very difficult task to master, but once you have drawn more traffic to your site, the challenges don’t end there; to continue to benefit, you need to recapture customers’ attention. Realizing that you have lost the attention of customers can be very demoralizing, but it doesn’t have to be. While it might seem like a failure, there is still much potential, as it is much easier and more cost-effective to recapture the attention of lost customers than to win new ones.
Offer Promotional Incentives
One of the simplest and most effective ways of recapturing the attention of lost customers is to offer them promotional incentives. You can use email marketing as a means by which you can connect with lost customers. You can offer your lost customers some form of promotion on email marketing, such as a discount or access to a secret sale. Making this promotion exclusive, only available to the customers you have emailed, is a great way to further incentivize purchases.
When you are trying to recapture the attention of lost customers, it is patricianly important that you pay attention to the wording of your marketing email. You should try to personalize the email as much as possible to increase the likelihood of the recipient opening and reading the email’s contents.
Create Your Own Merchandise
Offering your own line of branded merchandise and offering them to your customers is another great way to recapture the attention of your lost customers. You could create your own line of custom made socks and offer them to your customers for free when they make a purchase. This offering will make your brand stand out and should recapture the attention of lost customers.
The beauty of offering branded merchandise is that it not only works as a one-off means of recapturing attention. Whenever a customer goes to put on a pair of custom-made socks, they will be reminded of your brand. This helps you to recapture the attention of customers over time without lifting a finger.
Get Active on Social Media
It is pretty likely that you have lost a customer’s attention because, quite simply, you are not visible to them. Becoming a more active presence on social media is a great way to expand your brand awareness and connect with your lost customers more authentically.
It can be difficult for brands that don’t have an active social media marketing strategy to jump straight into the practice. The first step to creating a successful social media marketing campaign is to identify which platforms your customers spend their time on. Make sure you concentrate your social media marketing policy on the platforms which your target audience demographic is most likely to use.
Once you have identified which platforms you should be using, you can focus on creating consistent, engaging content that will capture the attention of lost customers. Remember to post regularly and even consider some paid advertising to increase your chances of success.