5 Ways to Boost Your
Content Marketing Strategy

Has your company’s website been lacking in traffic and engagement as of late? Does it feel like all your efforts are missing the mark and not having the desired approach? While there is a lot that goes into making a website a “success”, content marketing is a huge part of the puzzle and requires careful and thoughtful planning and execution. If you don’t yet have a content marketing strategy, or the current one you have is lacking and filled with gaps, it’s time to look for ways to boost it.

Curious as to what the best measures are? Here’s a look at five ways you can boost your content marketing strategy so that your website starts performing much better and offering the results you’re after.

Embrace the Use of Backlinks

Because not all traffic is equal you want to do everything possible to increase the “good” traffic, otherwise known as organic traffic. This can be done by embracing the use of backlinks. What this means is that you have links to your website placed on third party sites. These links can help to drive people who have an already established interest in the products or services you offer to your website. And, because the Google rankings are so important, it’s worth noting that backlinks will also help your site to build trust in the eyes of the Google algorithm. This, in turn, can help you to increase the page’s Google ranking. It’s all part of smart SEO practices.

Does the Site Have Any Broken Links?

One thing that can hurt you in the Google search rankings, and the eyes of visitors, is broken links. If a visitor clicks on a page and it doesn’t load, and they are given the dreaded 404-page error message, you can bet this will cause frustration. It’s a good idea to get into the habit of checking pages regularly, making sure they all load smoothly.  If your site runs on WordPress, you can install a plugin to do this for you.

Spend Time Thinking About, and Planning, the Content

When it comes to online content, you should focus on quality over quantity. Rather than focusing on getting a bunch of “stuff” up on your website, focus on creating content that will be of interest and use to your target audience. In other words, ensure it is content they care about. This is the very best way to capture their attention and hold it.

Of course, once you start churning out good quality content, you need to stay consistent. Consistency creates a loyal following.

One thing that businesses can find helpful is to create a content plan. This means you take the time to put together ideas and the material you want to post and then plan when you want to post it. Think of it as a content calendar.

Cross-Promote the Content

Any time you can cross-promote your content, you can help to boost website traffic. The perfect place for doing this is on the company’s social networking accounts. You can link announcements, product pages, launches and so forth on the social networks, directing people to your website.

Considering Bringing In Guest Experts

One final tip is to consider guests posts from industry experts. This will help to catch the eye of consumers and clients and can help to position the company as one that has authority and credibility in the field. Guest contributors also tend to bring a loyal following with them, which can help boost the numbers on your website.

Boosting the content marketing strategy for your website should be seen as a multi-pronged approach. It’s not about one great idea – rather, it should involve implementing several changes and tweaks to bring about better results.