What Are The 5 SaaS Marketing
Mistakes You Should Avoid?
Without a doubt, ensuring you tick all the boxes and cover yourself from all angles during SaaS application marketing is quite hard. By boxes, we mean that ensuring you invest your time and resources in the right places, focus on the large aspects, and not overlook minor mistakes that can set you back.
Let’s get started!
1. Considering SEO As Low-Priority
As a startup, spending time on your SEO is paramount. When potential customers are looking for solutions, organic search can get you in front of them. SEO works. In fact, the experts at Getuplead agree it is one of the most effective leading lead-generation marketing techniques out there.
So, you should optimize your images, use keyword implementation, and create a content strategy when prioritizing SEO. Also, always include SEO in your training content and marketing videos.
2. Disregarding Social Media
Whether you like it or not, social media is enormous, and it will be around for a long time. You have to incorporate social media to improve your marketing.
When using social media, the key is finding your brand tone and connecting directly with your customers. For successful marketing, you should seek relationships and not just followers. Therefore, don’t be afraid to show your human side.
Balance is critical in getting the strongest social media presence. Engaging your audience, promoting your product, providing valuable content and links, sharing new features and updates, announcing new products, and so much more from your social media pages are all possible.
3. Neglecting UX
Studies show that you have a maximum of 15 seconds to capture people’s attention to keep them on your page once they click on your website, email, or landing page. Not grabbing your audience’s attention makes them decide that the product is not for them, and they may never return.
Therefore, you must work on your website and user experience to grab your audience’s attention, making them more curious. Neglecting your UX is a big mistake.
When setting up your website, everything is on a desktop by default. However, it is best to focus on UX for mobile equally. If a website visitor using mobile visits your site and the page doesn’t load properly or fit the screen, they leave.
Although people say the customer is always right, it is not always true. However, customers know they want what is right for them, and this is true. You can be sure you’re offering a great UX by double-checking your web design on mobile and in different browsers.
4. Focusing Only on New Customers
Understandably, you need new customers for growth. Nevertheless, customer retention is much more critical. It is more cost-effective and beneficial to keep your existing customers rather than getting new ones consistently.
Existing customers must have patronized and invested in your services. Therefore, they’ve already taken a risk, using what you have to offer. Therefore, convincing them to come back and spend more money is much easier since they’ve taken the leap of faith and already trust you and your services.
On the other hand, a new customer still has to decide whether they want to work with you or not. Continuously working on encouraging customers to trust you is a pretty huge risk.
Instead, it is advisable to focus on improving user engagement to keep your existing customers around. This way, you can get good reviews and use them to attract new customers. Word travels around. Therefore, looking after your current customers creates an experience that new customers will want to be a part of.
5. Creating Content Without Considering Your Audience
Even without knowing about your business, we can boldly say that everyone is not your target audience. Therefore, your content should be specific and not for everyone.
Before creating content, you should consider how your target audience will consume your content and what they are interested in. otherwise, marketing your content won’t be successful.
A general rule of thumb for B2B is minimal clutter. The most appealing content is explicit and straight to the point. Nevertheless, it would be best if you still incorporated analytics to know what works best for you.
There are several ways to get information, including running surveys, following up with your following on social media, or following your email unsubscribe rate. The information you get will indicate what you need to tweak in your content to best suit your target audience.
The success of a SaaS marketing campaign depends on the implemented strategies. When marketing your SaaS application, you should avoid mistakes like not considering SEO, neglecting UX, and focusing on only new customers. Also, it is best not to disregard social media, and you should always tweak your content to suit your audience.