7 Tips to Create Landing
Pages for More Leads
Have you ever clicked a link on an email, an ad, or maybe a video ad that sent you to this page that has a form and sometimes a promotion? Then you have seen a landing page. That is a web page that can stand by itself where customers arrive after clicking an ad or a digital material tied to a specific campaign.
The main goal of the landing page is to capture customer information. But, of course, potential buyers will not give their contact details so easily. That is why to convince them to do so, marketers would offer something of value to them, such as a voucher, a white paper, a free ebook, or an infographic.
In some cases, landing pages would also encourage visitors to visit a brand’s main website and purchase a product. However, most marketing pundits would advise against this, as giving them more options would make potential customers less likely to act.
Are Landing Pages Important?
Yes, they are! Landing pages have a high conversion rate—23 percent to exact! And it’s supposed to be the least popular sign-up form. Landing pages are also an effective tactic to address buyer concerns. And by doing so, marketers can dramatically increase conversion by as much as 80 percent. Whether you’re running a beauty brand or operating a dropshipping business it works no matter which niche or industry you belong to. And one must have a business plan to help make your business ideas succeed.
But landing pages are not just for gaining valuable customer information. They are also a way to build trust with consumers and educate potential buyers. Moreover, landing pages are a great way to drive traffic to a brand’s website. They help improve SEO and maintain a consistent brand identity.
Moreover, landing pages provide a home for marketing offers. Since they’re not hidden behind layers and layers of web pages, they can be front and center and convince visitors to take positive action. Similarly, these stand-alone pages offer insights into the effectiveness of a specific marketing campaign and the overall marketing effort. With the information you gain through landing pages, you can create better landing pages and optimize your marketing efforts.
And while this vital marketing tool is used mainly for generating leads, marketers can utilize it to understand their demographics too. Marketing professionals can rely on landing page analytics to track whether existing leads have reconverted. This way, the brand can identify who among the prospects are more engaged and can focus their sales efforts on them.
Tips to Create the Best Landing Pages for Your E-commerce Website
1. Build landing pages for various purposes
While it’s possible to have a landing page that fits all purposes, it’s not exactly the best idea. For one, it will not give your marketers valuable data that will allow them to understand your prospects’ behaviors. It will also limit what you can do with it, especially if you want to run multiple concurrent or overlapping campaigns. Also, statistics show that companies with 30 or more landing pages can get seven times more leads than those with fewer than 10.
On the same note, keep in mind that each landing page should serve a specific conversion goal. For example, if prospective consumers click an ad for footwear promotions, they must land on a page crafted explicitly for it.
2. Optimize For Mobile
As of January 2021, there were 4.66 billion people who used the internet actively. Of that number, 92.6 percent browsed the internet on their mobile devices. As such, it’s critical to create landing pages that render well on mobile. By doing that, you can cater to a large audience. It is worthwhile to note that when optimizing for mobile devices, designers and marketers must ensure that the landing page loads quickly. Even a one-second delay can cut down conversions by seven percent.
3. Minimal Form Fields
Did you know that the average number of form fields on landing page forms is 11? That may not sound like a lot but filling those in can be taxing for a visitor led to your landing page. For landing pages with that number of fields, the conversion rate is pegged at 17 percent. Meanwhile, if you trim those down to four, you can increase conversion rates by 120 percent. Nevertheless, you must keep in mind the goal you want to achieve with the landing forms: quality or quantity?
4. Have A Clear, Singular Call to Action (CTA)
As mentioned above, giving visitors more routes to take on a landing page can be overwhelming for them. If you do that, conversion can go down by 266 percent. That would be a massive blow to your marketing efforts. Thus, to be effective, focus on one clear CTA, even if you have to repeat it throughout your landing page. Additionally, make sure that the CTAs are prominent so that visitors can zone in on them immediately. If you’re unsure of what to do about your CTA, you can consult professional marketers to help grow your conversions and sales.
5. Consider Adding Relevant Media
Though they may affect your loading times, videos can be a boon to your marketing efforts when added to your landing pages. Most people would rather watch a video than read through blocks of paragraphs for information. This makes video content attractive. It will not be a significant loss to you, either. Videos have proven to increase landing page conversions by 86 percent.
Relevant visuals are helpful too. Viewers are 80 percent more likely to be engaged in reading content on a landing page when colorful visuals break the monotony of text.
6. Build Consumer Trust with Testimonials and Reviews
Another point previously mentioned was that landing pages can help build trust between the customer and the brand. You can achieve that by adding testimonials and reviews to your landing page. Prospective buyers are 90 percent more likely to trust the opinions of previous customers.
7. Test, Test, And Test
Before putting out your landing pages, make sure to test them thoroughly. By conducting A/B testing, you can increase your chances for conversion. In this case, don’t forget to test your headlines because those can significantly impact customer conversion as well. Testing is simple yet effective.
Make Your Best Landing Pages Yet
If you’re not yet using landing pages, now is the best time to start making them. The facts mentioned earlier should inform you of their importance and how much they can impact your growth. Every landing page is an opportunity, so capitalize them as needed. You can gain more leads and take them through the entire customer journey with those. The tips above can help you design landing pages that optimize their marketing potential. With this simple tool, you can obtain the results you have been aiming for.