Top 5 App Features
That Can Ruin Your UX

The main goal of app features is to enrich the functionality of an application. UX (user experience) is the way your application users are really interacting with it.

Want to know why companies hire UI developers and what can go wrong with your product if your app or a website has a poor UI? Read on.

How Are App Features and UX Connected?

The main goal of good UI design is to make it intuitive and simple to use. It can make an impact on UX in a good or a bad way. UX can be affected by lots of things:

These app features are important and have to be taken care of. Even something as simple as a notification can affect how your app users interact with it eventually.

There’s no ultimate list of things to do but some things are pretty clear though! A lot of critical mistakes can be avoided by following simple rules. Thanks to years of web and app development there are some things that we know for certain.

A modern application is not only doing its job but also looks and feels good. Thus, it has to have an appealing design and intuitive interface. In this article, we want to focus on “dangerous” app features that can either improve or damage the UX of an application. So, let’s figure out what UI features can be used and how to not misuse them.

Be Careful with App Design

It’s pretty clear that any app has to have a unique design. It’s also obvious that web and app design has changed a lot. Just think of how websites used to look before and how they tend to look now. There’s a big difference!

Usually, it’s not that complicated and you can easily find a UX checklist you can follow to do it right. Modern designers use psychology to understand what colors see best and what kind of elements people would like to see. Use different fonts and sizes to outline information with different priorities.

Make it consistent and don’t overwhelm your users with too much information or too many elements. It’s highly recommended to let a professional designer make it for you. If you are doing it on your own, make sure you test it on different people before actually using it.

Don’t Send Too Many Notifications

Any application is able to send different types of notifications to a user. Among all app features, this one is probably the easiest to abuse. This is a very important feature because it’s really a great way to communicate with your users. Still, too many or simply irrelevant notifications are rather annoying than helpful. Especially, when we are talking about the ones that have a marketing nature.

For example, you can configure your app to send a notification each time a user hasn’t used it for a particular period of time. It’s important to prioritize which notifications are vital and important and which should be used very carefully and only when you know your audience better.

Feedback And Customer Support

To be able to understand what your users think of your app, it has to have some kind of feedback feature. It can be something primitive like contact details or even something like a chatbot.

It’s important to make sure that your app users can easily inform you about any issues they have or share any ideas. Meanwhile, it’s not always the feature that app developers focus on.

Too bad because even if you have a chatbot that is backed by a modern AI algorithm, it still doesn’t mean your customer support is great. Usually, such a chatbot is implemented only to categorize requests and send them to an appropriate customer support unit. It requires some time and thorough testing to understand how to communicate with your audience the way they want you to.

Make sure your feedback system is concise and easy to use. Give your customers a few options to choose from like different messengers or communication means. Give some kind of bonuses or discounts if you make someone wait or they face some kind of issue. Still, make sure the issue is real because you’ll end up giving bonuses to everyone who learned how to trick your system.

Don’t Misuse the Hardware of a Device

In order for an application to work, it has to be able to use HDD, CPU, RAM, and so on. An app has to be fast and smooth to deliver a positive experience. This is something anyone knows. In fact, it’s not the only thing that can go wrong in terms of UX. A lot of modern apps also require access to camera, location, speakers, and more.

To get access to a camera or media gallery for the first time, an app has to ask permission from its user. Just imagine you have just installed a new messenger and you launch it for the first time. What would your reaction be if one of the first things that you see after you sign in is a request to access your location?

Some apps that you can find on marketplaces would send you requests to access every part of hardware they might need now or in the future. It can be very frustrating. Instead, an app should be set up in such a way that you would receive a request like this only when you are trying to do something that is directly related to the matter of the request.

To put it simply, it’s frustrating when an app is requesting access to everything at the same time or at the very beginning.

Take Care of App Features Professionally

The modern app market is very competitive. So is the app development industry. Great app development also implies the best UI and UX practices.

Professional app development and design with tailored-made apps that fully enrich the experience of a user. To reach the best results it has to be done with a deep understanding of the needs of the audience.

By collecting and analyzing how each user acts in different situations, it’s possible to learn to predict the actions of an average user and even more. Doing a pre-marketing campaign is also a good way to reach out to your target audience.