The Scale of Upcoming
Changes in the World of Media
Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. In line with this the estimated revenue will reach over $13 billion by the end of 2022. However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations.
Artificial Intelligence is increasingly becoming a larger factor in multiple industries with PWC noting the growth of the global media and entertainment sectors is dependent on innovation and artificial intelligence utilization. Great numbers of media companies already have a dependence on traffic that big players bring to them are unable or unwilling to solve the issues with this growth at the same time as large-scale IT corporations are increasing their own media capacities.
Over the next decade and a half, it is likely that we will see a steady trend of classical media outlets being bought out by tech giants; and this is why it is so important to take analytics into consideration as time inexorably advances forward.
As with any industry in the modern era, one can find a definitive correlation between the evolution of media and the adoption of modern technologies like AI, Machine Learning, algorithms, etc. This is what moved the PRAI Platform team to create the first platform that can leverage these technologies for Public Relations.
Sophisticated Public Relations is always a combination of well-defined plans, well organized and structured approaches towards execution combined with sophisticated software and database utilization. Other tools like news aggregators, social media, thematic communities, and a multitude of other resources help PR specialists reach their goals while providing their clients with successful results. Results like published PR articles in outlets like Forbes and Fortune, live televised interviews, and spots on late night shows. Thanks to the wonder of machine learning and well-defined algorithms, PRAI can provide the fastest and most convenient access to the necessary information you’ll need to write a pitch.
This in-house developed tool was actively used by our own team while working with the Nimbus Platform and their CEO Alex Lemberg. The PRAI.co artificial intelligence helped us in selecting the most applicable news for reference in our pitches. Examples like the LAW.com article were successfully produced thanks to the connection of our pitch with the current topics of banking and Crypto; while our participation in the CNN article came about thanks to a tip from PRAI System about the topic of crypto volatility in 2022. Finally, several publications from Business Insider were produced thanks to PRAI and our work with their system.
The writing assistant of PRAI is another key tool that allows for you to fine tune your texts, articles, press releases and voiced interviews into professional-grade pitches. Combining native materials with relevant news aggregate materials; the writing assistant can make submitting information with the current agenda in the news field far easier.
This is most convenient when you need to write about a singular event but from different angles. For example, think about media angles for different aspects. Finance, general news, technology; A publicist can leverage your news and developments so that they work for different angles. Similarly, PRAI can do this kind of work quickly and easily.
The model of success for any business in the modern era is combining efficiency with productivity. You need to have the tools necessary to make the process work, and the knowledge to make it run smoothly.
Achieving success is something that every company strives for, but more than that, they want to be recognized for their achievements. However, oftentimes unless their achievements are groundbreaking it is nearly impossible to organically attract the media attention that they deserve. Through public relations they can make the media connections needed for this to become a reality; and through PRAI Platform, this aspect of the media is more easily accessible than ever.
PRAI represents the culmination of years of research and development that combines the best in technological innovation and the hard-earned experience and expertise of the determined staff of Exclusive PR Solutions. With this software any company has the tools that they need to create their own path forward, their own success.
