How to Navigate Algorithms and Maximize Engagement on Social Media
By
Erica Yang, CEO and Founder of Real Hype
THE HOOK:
Creating quality, premium content is key. A crucial part of that is the hook, or the first two seconds of your content. Whether you’re entertaining or educating, your social post should grab attention immediately to increase chances of engagement. TikTok, in particular, utilizes watch time and completion as benchmarks.
CALL TO ACTION!
What better way to increase engagement than to ask? An actionable “like or subscribe” or “tag a friend in the comments” can go a long way in increasing audience size and exposure to individuals who typically would not stumble across your content.
KEEP IT ROLLING:
Create playlists on TikTok or YouTube to make it easier to view your content and keep viewers immersed. The longer someone stays on your account, the more the algorithm will boost your visibility.
ENGAGE WITH OTHER ACCOUNTS:
Like, comment, build community, can also made videos from other people’s comments driving traffic to other videos and inspires more creative ideas. Cross promotion. Collaborations with other influencers and special guests.
HOP ON TRENDS EARLY:
Bypass getting lost in a sea of content by hopping on viral content early and increase your chances of being discovered among popular hashtags or soundbytes before they get stale. Be sure to keep an eye on any trending hashtags, viral challenges, and more for a timely pull.Trending hashtags, specific challenges, dances.
USE SEO TO YOUR ADVANTAGE:
Use SEO keywords for your TikTok captions, in the description, and in the video itself to enhance organic visibility in search engines
MAKE IT POP:
Make sure your content is vertical as it’s currently the top performing format across TikTok and Instagram. Horizontal video content and stagnant images tend to under-perform as they are not the focal point of the platform’s offerings.
CONSISTENCY IS KEY:
The more you post, the more the algorithm will favor you, the more you’ll gain a devoted following. Don’t let the volume of content on social media discourage you from continuing to create. You never know when you’ll stumble on a viral moment…
Erica Yang is the founder and CEO of Real Hype Creative. With offices in LA and Shanghai, Erica Yang and her company Real Hype Creative is bringing their expertise of Chinese social media to the US market to help develop and expand brands on a global scale– their clients include name brands and top tier celebrities such as Steve Aoki, Akon, and Segway to name a few. Through the power of creative short video content, influencers, and e-commerce live streaming, Real Hype Creative is a “one-stop shop” for global brand marketing, utilizing the most cutting-edge technology from Web3, NFTs, Virtual Influencers, the metaverse, and more.