JetBlue's Twitter Promotion Takes Wing

JetBlue Airways has 1.6 million followers on Twitter and it must have seemed like every single one one of them was on the streets of New York this past Wednesday when the low-fare airline tweeted about a giveaway of 1,000 free roundtrip tickets anywhere it flies to celebrate its 10th birthday.

Besides rushing to the right spot in Manhattan, people who wanted tickets had to bring something along. At one of the three announced locations it was a birthday card for the airline, at another it was an item of  blue (the airline’s colors) clothing, and at the third, a postcard showing the 10th city to which JetBlue flew.

It didn’t take long for word to spread. The first people showed up within three minutes at most of the locations and all the tickets were given out at each stop within 20 minutes. Full details can be found on CNET.