The best tweets summarizing key takeaways from Marty St. George’s closing keynote at TWTRCON NY on June 14, 2010.
@centsiblelife: Listening to @martysg talk about @jetblue’s “perfect storm” on 2/14/07 #twtrcon
@TWTRCON: For JetBlue Social Media means no Middle Man…go right to the customer #TWTRCON
@AmyVernon: JetBlue has YouTube account, Flickr photostream (customers can post pix), Facebook page, blog (started an internal crewmember blog) #twtrcon
@DallasLawrence: Wise crisis words insight from JetBlue SVP @martysg “Customers want to hear the explanation- and they can sense authenticity. ” #twtrcon
@verysocial: Not every CEO could do what @jetblue CEO done. What a perfect respond to crisis management when it happens #TWTRCON
@AmyVernon: I don’t like the word media in this case. I do like the word social. – “It’s not advertising. It’s actually sharing.” – @martysg #twtrcon
@TWTRCON: @martysg His 4 words: Monitoring, Engaging, Informing, Humanizing…#TWTRCON
@verysocial: @jetblue is my fav example of how company approaches twitter. And I love them for TVs and leg room. #twtrcon
@AmyVernon: .@JetBlue’s #AYCJ (all you can jet) was advertised solely by one tweet and a press release. #twtrcon
@maurolupi: JetBlue: build the relationship – only then do you the right to monetize #twtrcon
@AmyVernon: Customers created communities, fanpages, maps, around #AYCJ @martysg #twtrcon
@DallasLawrence: Great ROI from JetBlue’s @martysg #AYCJ Campaign: 700% increase in views, millions in publicity $$, 232MIL ppl reached #twtrcon
@themaria: .@JetBlue turned its Twitter presence into such a strong svc channel that no one seeks help via FB – imp. 2 establish expectations #twtrcon
@timsuther: Targeting without great creative is like trying to generate applause with one hand http://bit.ly/aYcvtB #dmd #twtrcon
@dorachomiak: Being a marketer is hard in an org that does not value the customer. @martysg #TWTRCON
And here’s his presentation:
