5 Content Types That Can Attract More Readers
The idea behind running a business blog is simple: You create great content, share it with your readers, and in turn, this encourages more traffic to your site and eventually creates a larger customer base and better profits. But, to achieve success with your business blog, it’s important that your content stands out from the crowd and more importantly, has your readers hooked. So, what should you be producing to see these results?
1. How-To and Step-by-Step Guides
Whether it’s a handy guide to putting together flat pack furniture, how to choose the right SEO service, or the steps to creating your favorite culinary dish, how-to and step-by-step guides always go down well online. The reason behind this? The internet has quickly become our biggest source of knowledge and information. Whether you’re trying to figure out how to use your new TV’s remote or want to know how to change a car tire, chances are the first thing you’ll do is Google your query. So, take advantage of this by providing your readers with content that gives them instructions on how to do the things they want to do.
Articles taking on a list form, or ‘listicles’, are some of the most popular types of written content that you’ll see on the web today. The psychologically is that humans love lists. They break information down into manageable, bite size chunks and often provide interesting reading. Gathering together lists of facts, tips, or literally anything else that you think your readers might be interested in is a great way to get started if you’re feeling stuck as to which content to start off with on your business blog.
It’s not just high quality written content that will go down well with your readers. Online videos are also on the rise. If you have a smartphone with a decent camera, then it doesn’t take much to get started creating great videos for your business blog. Alternatively, you could consider outsourcing video production for your blog to an experienced video marketing company. As with written content, you should primarily focus your online videos toward providing value for your customers.
Infographics are a simple and refreshing alternative to a written how-to guide or informational article. Often made using colorful and descriptive graphics, this is one of the top trending content types on the web today. When designed well, infographics provide the reader with a fun and interesting method of getting the information that they’re looking for in a timely and convenient manner.
When you start a business blog, one of the main objectives is to connect and engage more with your customers. Publishing interactive quizzes on your blog is one of the best ways to do this. It provides your readers with something fun to do while enabling you to learn more about them. Quizzes can be tailored to suit your exact needs. For example, you can use them to test your readers’ knowledge and offer new information.