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How Can Small Businesses Best Use Hashtags?

Hashtags for Small Business 150

Hashtags are challenging for marketers due to their seemingly random and spur-of-the moment nature, short lifespan and difficulty to control, and small businesses in particular face challenges when it comes to hashtags. How are SMBs to compete with big business when it comes to leveraging tags? Where’s the money? Are hashtags more trouble than they’re worth? It’s important to step carefully, but hashtags have certainly their place for small businesses looking to create a buzz. Read →

Meet The Realtime Report Summer 2013 Guest Bloggers

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Last weekend marked the official start of summer 2013, and The Realtime Report is diving into the season with three new guest bloggers. They will each focus on different topic areas, helping us to continue bringing you the latest in social media and realtime statistics, case studies, campaigns, tools and more — and adding some new voices and fresh perspective. Please join us in welcoming Vincent, Alex and Jake to the #RLTM team! Read →

Hate Speech On Twitter: A Geographic Study

Hate Speech on Twitter

A team of researchers led by Humboldt State University Dr. Monica Stephens of Humboldt State University (HSU) have released the results of a year-long study identifying the geographic origins of hate speech on Twitter in the U.S. Using the Google Maps API, the team has overlaid the data with a county-level analysis to show the distribution of hate speech on Twitter across the country via an interactive map. Read →

Anxiety, Alcohol Use Can Predict Facebook Behavior Among College Students

Alcohol use can predict emotional connectedness to Facebook (study)

Emotional connectedness to Facebook can be largely predicted by anxiety and alcohol use, according to a recent study by Russell Clayton, a doctoral student at the University of Missouri School of Journalism. The study set out to examine “how emotionally involved Facebook users become with the social networking site and the precursors that lead to Facebook connections with other people.” Read →

“Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media

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With the rise of Klout and other personal influence measurement tools, much of the talk around influence marketing has focused on how to best target and engage high-ranking influencers. But new research is showing that a focus on mid-level influencers is actually far more effective when it comes to engagement and driving earned media, at a much more effective cost than “professional” A-list influencers. Read →

#SXSW 2013 #Influence Panel: How To Find, Engage, Empower People Who Can Change The Conversation

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On Sunday, I attended a SXSW 2013 session that marks a turning point in the influence marketing conversation: the first really useful and serious discussion of what influence marketing is (and is not), how it works, and the types of tools needed to scale. Read →

8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite?

Brands in the Realtime Marketing Superbowl

The game itself drew a record 24.1 million tweets. But the moment that generated the highest velocity of tweets? The power outage, which Twitter says earned a game-winning 231,500 tweets per minute. And many advertisers took advantage of this huge realtime conversation, finding ways to participate in the conversation with clever, entertaining and engaging content. Here are 8 of our favorite brand tweets from last night’s game — which is your favorite? Read →

How To Use Influencer Marketing To Launch A New Product

Guide to Influencer Marketing with Traackr

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Based on interviews with marketing and communications pioneers, Evy Wilkins – VP of Marketing at Traackr – shares some tips about how to work with influencers to drive interest for your new product. Read →

Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case

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Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose. At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access. This week Twitter has changed its position. On December 3, Twitter filed a ‘Notice of Removal’ to Federal Court, claiming instead that PeopleBrowsr’s action against Twitter “arises under federal antitrust law,” and as such should be decided in Federal Court. Read →

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

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Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data.

This is a first, small victory for the plaintiff in a case that could become a defining moment in the evolution of the data-driven web. There are many issues at stake in the case, but it begs one over-arching question: is data a utility, a resource to which access should be regulated and protected? Read →

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