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Zombies Going Viral: AMC’s The Walking Dead Thrives on Social Media

Posted on April 12, 2012 by Marissa McNaughton | 1 Comment
AMC's The Walking Dead Thrives on Social Media

AMC’s “The Walking Dead” has fully embraced social media and turned the show into a “ratings slam dunk” for the network, as well as consistently topping Google and Twitter trends. How has AMC managed to create an “all-encompassing experience for people to watch the show and interact socially”? Read →

Posted in: Social Media Case Studies

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WWE Raw, The X-Factor Are Most Social TV Shows of Fall 2011

Posted on January 12, 2012 by Marissa McNaughton | 1 Comment
The X Factor: Fall 2011's Most Social Broadcast TV Show

Which regular TV shows (not special-event shows) garnered the most social media buzz from September through December 2011? Advertising Age partnered with social-media monitoring firm Trendrr to look at the social chatter from America’s top TV shows on both broadcast and cable networks. Read →

Posted in: Blog, Social Media Statistics

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