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85% of U.S. College Students Say Social Networks Make Them Feel More Connected

Teens with cell phones

mtvU, The Jed Foundation and The Associated Press have collaborated on a survey of of 2,207 undergraduate students ages 18-24 at 40 randomly chosen four-year colleges. Similar to the recent Harris Interactive survey, which reported that social networking led to a greater sense of connectedness (but at the expense of in-person relationships), these interviews, conducted by Edison […] Read →

"Clustered" Social Networks 42% More Influential Than "Long" Networks

network structures

In a new study of 1,528 users of a health-related social network, Damon Centola, assistant professor at the MIT Sloan School of Management, has reached the conclusion that social networks do influence behaviors, but that  individuals are more likely to change their behaviors while participating in networks with dense clusters of connections, when in close […] Read →

Why Twitter Users Are More Influential, Have More Reach and Interact With Brands

ExactTarget Why Follow a Brand on Twitter

Email marketing services provider ExactTarget has released a report titled “Twitter X Factors,” the fourth report in their “Subscriber, Fans and Followers” research series, which is based on quantitative and qualitative research conducted March – April 2010 across a panel of 1,506 U.S. consumers.  The Twitter report looks at why consumers use Twitter, and what makes […] Read →

Addictive or Useful? 43% of Social Networkers Visit Multiple Times Per Day

A new report by Experian Simmons documents the incredible growth of social networking in the US.  66% of online Americans use social networking sites today, up from just 20% in 2007.  43% of those who access such sites report that they visit them multiple times per day – this number is up by 28% from last […] Read →

Social Media labeled as ‘3rd Era of the Web’

Using a search that compares the world wide search volume on Google for new media, web 2.0, and social media, Justin Kistner of socialfresh states that “we’re in the 3rd Era of the Web and it’s The Era of Social Media”. Kistner notes that the decline of Web 2.0 and the rise of social media […] Read →

37% of Social Media Consumers Learn About New Products/Services from Social Networking Sites

Performics released results on June 8, 2010, from a study it sponsored entitled “S-Net (The Impact of Social Media),” a report from ROI Research, Inc.  The study of 3,000 U.S. social network users explored general behaviors and platform preferences for social sites, how social sites affect family and friend relationships, and consumer attitudes towards brands and […] Read →

Social Media Research Shows Gap Between Technology Professionals and Technology Marketers Preferences and Usage

UBM TechWeb released a social media research study on May 26, 2010, that details how technology professionals and technology marketers are using social networking sites such as LinkedIn, Facebook, YouTube, Twitter, and blogs. Entitled “Social Media at Work,” it is the first study of its kind to examine both the usage and preferences of technology […] Read →

Heavy Social & Mobile Media Users Spend More Time with Overall Media

Findings of new research released June 3rd by Knowledge Networks, through their MultiMedia Mentor service, indicate that heavy users of social or mobile media spend dramatically more time with overall media, and are more likely to use TV and the Internet simultaneously, as reported by MediaPost. The study concluded that the impact of social and […] Read →

Corporate Profiles With Fan Features Increase Purchase Intent


Sponsored-content ads produce the highest interaction ratings–but the lowest purchase intent of 7 different ad types studied by Psychster Inc. in collaboration with, a leading cooking/recipe website, commissioned Psychster Inc. to design a multivariate online experimental survey to test the effectiveness of different types of advertising.  The firm created mockups  of seven ad […] Read →

940 Million Social Network Users Worldwide

Social networks around the world 2010 European research and consulting firm InSites Consulting has released a detailed report based on a global study of 2,800 internet users. The full report provides fascinating insights into social networking preferences and behaviors around the world, so we are embedding it above. InSites has a blog post summarizing key […] Read →

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