Drinking beer doesn’t just make it easier to meet people – now it also helps you make new Facebook friends. Budweiser’s new Buddy Cup connects beer drinkers on social media: using a built-in chip integrated with Facebook, one clink of their glasses and users become Facebook friends. Read →
Blippar, the augmented reality app that lets you overlay digital information on real-world images, is coming to the U.S. market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. Read →
A new campaign from Budweiser utilizes QR code technology to urge consumers to trace their beer’s history. The “Track Your Bud” campaign incorporates QR codes on Budweiser product packaging – rather than print ads – to engage fans. Read →
Budweiser is currently casting a new reality show that sources from social media. Bud United Presents: The Big Time will be an hour-long “social-reality show” that aims to build the brand’s social media presence and create online discussion by providing wish fulfillment for fans. The concept is to use the base of Bud United’s Facebook and Renren fan sites and offer young adults “the chance to live their Big Time dreams” using Budweiser’s relationships with a variety of professional sports, music festivals and celebrities. Read →
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