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Realtime Censorship: Sina Weibo Deletes 12% Of Posts From “Sensitive” Users

Censorship on Sina Weibo

It’s fairly well known that Sina Weibo, the “Twitter-like” Chinese social media platform, consistently censors posts. But how often – and how quickly – does it do so? A recent study by an independent researcher, in collaboration with Rice University and the University of New Mexico, examines how the site’s operators sort through over 100 million daily messages to find and delete “controversial” posts. Read →

Social Networking Stats: Facebook Nears Global Domination, #RLTM Scoreboard

Facebook Nears Global Domination

Facebook is the #1 social network in 127 of the 137 countries studied by social media analyst Vincenzo Cosenza. His latest World Map of Social Networks (updated every 6 months) shows Facebook dominating most of the globe as the social network of choice. Read →

Social Network Ad Spend To Rise 48% in Asia-Pacific Region

Asia-Pacific Region Sees Impressive Growth in Social Network Ad Spending

Social ad spending in the Asia-Pacific region will grow faster than social ad spending in North American or Western Europe, according to a new report from eMarketer. The area will see a 48% increase in social network ad spending in 2013 (passing the $2 billion mark), growth partially fueled by its huge social network user base and variety of social networks for marketers to choose from. Read →

Social Networking Stats: Sina Weibo Reaches 400 Million Users, #RLTM Scoreboard

Sina Weibo Tops 400 Million Users

China’s Twitter-like Sina Weibo has topped 400 million registered users, according to the Q3 financials for Chinese web portal Sina. This growth is largely being attributed to this summer’s Olympic games: Chairman and CEO Charles Chao said “The London 2012 Olympic Games could very well be termed in China as the ‘social’ Olympics, pushing Weibo.com’s daily active users to a new record.” Read →

Viewers in China Are More Receptive To Online Video Ads

Viewers in China Are More Receptive To Online Video Ads

In terms of total time spent, watching video is the #1 online activity among China’s over 500 million internet users, according to new research by eMarketer and iResearch Consulting Group. During February 2012 alone, internet users in China watched 1.67 billion hours of online video. Read →

China’s Sina Weibo Logs 119M Olympics-Inspired Tweets On Opening Day

Sina Weibo Sees 119M Olympic-Inspired Tweets on Opening Day of the Games

Sina Weibo, a Twitter-like social network in China, logged 119 million Olympics-related messages on the first day of the Olympic Games. Video viewing was extremely popular on the platform; Olympic videos from Sina racked up 49 million views. Read →

Social Networking Stats: Sina Weibo Tops 300 Million Users, #RLTM Scoreboard

China's Sina Weibo micro-blogging service has 300 million users

Sina Weibo (a Twitter-like microblogging site in China) has over 300 million users; but these users are also subject to the occasional government crackdown. Read more about Weibo and view this week’s updated #RLTM Scoreboard with the latest social networking statistics. Read →

20% of People Worldwide Will Use Social Networks This Year

1 in 5 People Will Use Social Networks - Worldwide - in 2012

A new report by eMarketer, “Worldwide Social Network Usage: Market Size and Growth Forecast,” lays out the numbers for social networking growth over the next few years. In 2012, there will be 1.43 billion social network users, a nearly 20% increase over 2011. One out of every five people worldwide will use a social network this year; one in every four will do so in 2014. Read →

50% Of Internet Users In China Are On Social Networks

Over 50% Of Internet Users In China Are On Social Networks

A new report by eMarketer looks at China’s online audience – the largest in the world, with 513 million people – and its continued growth, as well as the expansion of social networking and microblogging (weibo). Read →

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