Have you heard of a Twitter party? Major CPG brands – including Campbell’s Soups and Duracell – have started to embrace this new Twitter marketing concept as a way to grow engagement and maximize their brand’s exposure on the platform. Read →
On Sunday, Expion, a social media management company, hosted a pop-up panel titled The Power of Microcontent and Marketing in the Moment. The panel offered a behind-the-scenes look at Oreo’s “dunk heard around the world,” and an entertaining and a fiery debate among panelists Bonin Bough and Gary Vaynerchuk. Read →
Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Read →
An innovative new campaign by Kellogg’s uses tweets as social media currency. Based in a temporary pop-up store in London’s Soho neighborhood, customers can “purchase” Special K Cracker Crisps with a tweet. The concept, according to AdAge, is “a concrete illustration of the value that Twitter holds in the real world.” Read →
I should have seen it coming. The buzz of ‘Downton Abbey.’ The 76-page Ralph Lauren catalog that arrived last week – Ralph looking most un-cowboy-ish behind the wheel of an Aston Martin, British flag on the door, RL girls posed, now on raked gravel courtyards in impeccable tweeds, now on horseback in black velvet evening dress, the fine saddle leather a dreamy contrast and rhinestone collar providing a certain edge. Restoration Hardware’s tome also arrived, reeking of Manor–upstairs and down, plus adjacent stables. Read →
Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something [...] Read →
Ben & Jerry’s has been touring the country with a sampling program since the ’80s, with the original “Cowmobile.” Now, social media is playing an integral role in the ice cream giant’s latest sampling efforts – on the ’2012 Truck Tour’ – and boosting ROI. Read →
Having the right ‘voice’ is key to establishing an effective and engaging brand presence in social media. But what about when your corporation needs multiple voices – for distinct products with their own respective fan bases? Hershey’s provides a great example of this – North America’s largest chocolatier has Facebook pages for many of its brands, including Hershey’s Syrup, Hershey’s Kisses, Jolly Ranchers, Reese’s and more. Read →
ConAgra, along with their agency Ketchum, is the culprit in the latest self-inflicted PR blunder, breaking every basic rule of social media and blogger relations to create a public embarrassment for themselves. “Bloggers Decry ConAgra’s Bait-And-Switch At Underground Dinner” is the headline from Huffington Post’s coverage of the incident, in which groups of bloggers were invited to enjoy an intimate dinner cooked by a celebrity chef–only to find out they had been served Marie Callender brand frozen pizza and dessert. Read →
Part 16 of our posts with the best tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “Show Me the Money (Part 2): Realtime Coupons, Bottom-line Conversions,” presented by Jason Harty, Director of Field & Interactive Marketing, Pretzel Crisps, in which Harty discusses how Pretzel Crisps used online coupons and social sampling to drive sales. Read →
