Tag Archives: India

Developing Countries See Rapid Social Networking Growth

According to a recent report by the Pew Research Center, social networking is growing more rapidly in developing countries than in developed markets, where social network growth has already plateaued.  The survey measured increases in the double-digits for social networking in emerging markets such as Russia, Indonesia and Mexico, and found that “people in lower income nations who have online access use social networking at rates that are as high, or higher, than those found in affluent countries.”

Social Networking Usage Worldwide via Pew Research CenterThe survey was conducted by the Pew Research Center’s Global Attitudes Project from March 21 to May 15, and showed that social networking is most common in higher income nations – where residents also have higher rates of internet access.  In developed nations like Israel and the U.S., half or more of the population say they use social networking websites.

In Ukraine (30%), Turkey (29%), Jordan (29%), and Egypt (28%) the percentage of users tends to be low because many do not use the internet at all; however, among those who are online, more are using social networking sites than not. This is a sharp contrast to some developed countries, like Germany and France, where the number of internet users who don’t use social networking sites outnumber those who do.

Though Brazil was not included in the Pew study, eMarketer quotes an F/Nazca Saatchi & Saatchi study that found 93% of internet users in Brazil engaged in social networking in August 2011.

Out of the countries studied, Russia and Indonesia actually had the highest penetration (86%) of social networking users among internet users in each country. In India 72% of internet users engaged in social media; this puts all three of these countries ahead of the U.S., which saw less than 60% of internet users participating in social networking online, as reported by eMarketer.

The study also noted the effect of political upheaval – especially when fueled by social media – on social network usage.  While most countries saw little change in social networking use between 2010 and 2011, Egypt and Russia – both homes of recent political movements in which social media played a part – each saw an increase of 10% in social networking use.

The rapid growth of social networking across developing countries will only grow faster as mobile use (and internet access with it) becomes more widespread in the next several years.

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65% of Companies in China Use Social Networks Successfully For Customer Acquisition

A recent survey by Regus reveals that 47% of businesses successfully used social networks for customer acquisition in 2011, a 7% increase over 2010.  The US was slightly behind this average, with 43%.  Out of all the countries studied, China saw the greatest change in successful customer acquisition, rising from 44% in 2010 to 65% in 2011.

Other countries leading in using social networking successfully include:

  • India at 61%
  • Netherlands 57%
  • Mexico 55%
  • Spain at 53%

The survey included countries in both developed and developing markets, and eMarketer concludes that social networks made the biggest impact for companies that were operating in developed markets. In developed markets – especially in the Netherlands, Canada, and the UK – a higher percentage of  companies that used social networking saw revenue increases over the past year vs. companies that did not use social networking for customer acquisition.  Companies in developing markets saw revenue increases regardless of social networking use.

Some other highlights from the survey:

  • More companies are actively devoting marketing budget to social networking – 34% do so now, up from 27% a year ago
  • More than half of businesses (52%) use social networks to interact with and inform customers (this number has stayed relatively stable since last year)
  • 44% of businesses globally believe that customers are reaching out to them via social networks
  • 74% of businesses agree to that social networking is essential for success
  • However, 61% of businesses believe single channel social media campaigns will not be successful unless other media are also involved

Data comes from a survey of over 17,000 senior managers and business owners in 80 countries, from the Regus database of over 1 million contacts.

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WATCH: Managing Your Supply Chain in Real Time: HIPPO Case Study

Case Study: Managing Your Supply Chain in Real Time – How to let your customers drive your product distribution strategy.  Watch as Sajan Raj Kurup, Creative Chairman at Creativeland Asia, presents the case of HIPPO – a recently launched snack brand in India – in two videos below. Recorded at TWTRCON SF 10 on November 18, 2010.

Part 1:

Watch live video from TWTRCON on Justin.tv

Part 2:

Watch live video from TWTRCON on Justin.tv

Continue reading

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Malaysians Are Friendliest, With An Avg. 233 Friends in Social Networks

Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.”  It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.*

Developing/rapid-growth markets are the most avid users of social networks.

The study found that social networking has become a mainstream activity among online consumers around the world:  globally, 86% have used social networks, and 46% visit them daily. Continue reading

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Web 2.0 Security Is A Concern For Half Of Global Businesses

Business leaders worldwide are deeply concerned about security threats associated with using Web 2.0 technology.

On September 27, McAfee, Inc. released a survey of over 1,000 global business decision-makers in 17 countries, which revealed that half of businesses were concerned about the security of Web 2.0 applications (including social media, micro blogging, collaborative platforms, web mail, and content sharing tools). Continue reading

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Twitter Becoming More Global; Surge in Usage in Brazil, Indonesia, Germany

Sysomos has updated their analysis of tweets by geography, and has found that the use of Twitter is becoming more widely distributed around the world.  The company also found that almost no one is using the geo-location API tool that Twitter launched last August, with only 0.23% of all Tweets tagged with geo-location. Among the most significant differences was a surge in Brazil, which accounted for 8.8% of unique users, an increase of more than four-fold from 2% in June. Twitter users in Indonesia accounted for 2.4% of the population, compared with less than 0.5%, while Twitter users in Germany rose to 2.5% from 1.5%. Continue reading

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Young Americans Fuel Recent Facebook Growth

As Facebook reached 350 million users worldwide, its largest single source of growth in December 2009 was still the U.S.  Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users was the highest number of any country. Because of the large installed base of US Facebook users, it represented a 5% gain, compared with 10% growth in countries such as Indonesia, the Philippines and Malaysia. This puts Facebook’s U.S. monthly active user audience over the 100 million mark.   Continue reading

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