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Developing Countries See Rapid Social Networking Growth

Social Networking Growing Dramatically in Developing Countries

According to a recent report by the Pew Research Center, social networking is growing more rapidly in developing countries than in developed markets, where social network growth has already plateaued. The survey measured increases in the double-digits for social networking in emerging markets such as Russia, Indonesia and Mexico, and found that “people in lower income nations who have online access use social networking at rates that are as high, or higher, than those found in affluent countries.” Read →

65% of Companies in China Use Social Networks Successfully For Customer Acquisition

A recent survey by Regus reveals that 47% of businesses successfully used social networks for customer acquisition in 2011, a 7% increase over 2010. The US was slightly behind this average, with 43%. Out of all the countries studied, China saw the greatest change in successful customer acquisition, rising from 44% in 2010 to 65% in 2011. Read →

WATCH: Managing Your Supply Chain in Real Time: HIPPO Case Study

Case Study: Managing Your Supply Chain in Real Time – How to let your customers drive your product distribution strategy.  Watch as Sajan Raj Kurup, Creative Chairman at Creativeland Asia, presents the case of HIPPO – a recently launched snack brand in India – in two videos below. Recorded at TWTRCON SF 10 on November […] Read →

Malaysians Are Friendliest, With An Avg. 233 Friends in Social Networks

Malaysian Internet Cafe

Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.”  It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.* Developing/rapid-growth markets are the most avid users of social networks. The study found that social networking has become a mainstream activity […] Read →

Web 2.0 Security Is A Concern For Half Of Global Businesses

Business leaders worldwide are deeply concerned about security threats associated with using Web 2.0 technology. On September 27, McAfee, Inc. released a survey of over 1,000 global business decision-makers in 17 countries, which revealed that half of businesses were concerned about the security of Web 2.0 applications (including social media, micro blogging, collaborative platforms, web […] Read →

10 Fastest-Growing Facebook Markets Add 14.7 Million New Users in August

Facebook Top 10 Growth Markets

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Twitter Becoming More Global; Surge in Usage in Brazil, Indonesia, Germany

Sysomos has updated their analysis of tweets by geography, and has found that the use of Twitter is becoming more widely distributed around the world.  The company also found that almost no one is using the geo-location API tool that Twitter launched last August, with only 0.23% of all Tweets tagged with geo-location. Among the most significant […] Read →

Young Americans Fuel Recent Facebook Growth

As Facebook reached 350 million users worldwide, its largest single source of growth in December 2009 was still the U.S.  Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users was the highest number of any country. Because of the large installed base of US Facebook users, it represented […] Read →

Global social media adoption

TrendStream, who publishes the Global Web Index, has created a visualization that shows the penetration of different social technologies in major markets around the globe. The research is based on interviews with 32,000 Internet users in 16 countries.  Article in Mashable; full chart at Global Web Index. Read →

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