Case Study: Managing Your Supply Chain in Real Time – How to let your customers drive your product distribution strategy. Watch as Sajan Raj Kurup, Creative Chairman at Creativeland Asia, presents the case of HIPPO – a recently launched snack brand in India – in two videos below. Recorded at TWTRCON SF 10 on November 18, 2010.
Watch the videos shown during this presentation:
HIPPO snack brand commercial: http://www.youtube.com/watch?v=gjlRAsFJbLI
HIPPO marketing philosophy and plan:
HIPPO uses Twitter to manage their supply chain – case study video.