WATCH: Managing Your Supply Chain in Real Time: HIPPO Case Study

Case Study: Managing Your Supply Chain in Real Time РHow to let your customers drive your product distribution strategy.  Watch as Sajan Raj Kurup, Creative Chairman at Creativeland Asia, presents the case of HIPPO Рa recently launched snack brand in India Рin two videos below. Recorded at TWTRCON SF 10 on November 18, 2010.

Part 1:

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Part 2:

Watch live video from TWTRCON on Justin.tv

Watch the videos shown during this presentation:

HIPPO snack brand commercial: http://www.youtube.com/watch?v=gjlRAsFJbLI

HIPPO marketing philosophy and plan:

HIPPO uses Twitter to manage their supply chain – case study video.