On Sunday, I attended a SXSW 2013 session that marks a turning point in the influence marketing conversation: the first really useful and serious discussion of what influence marketing is (and is not), how it works, and the types of tools needed to scale. Read →
“An online coming-of-age love story” formed the basis for a new social video campaign by Toshiba and Intel – with the main character being played by 76 different fans of the brand. The six week web series “The Beauty Inside” featured a lead character, Alex, who searches for love while waking up each day in a different body, reports ClickZ. How did this wacky concept end up earning 55 million views and holding strong as the top viral video ad (according to Visibile Measures) for three weeks in August? Read →
Yesterday Twitter announced and began rolling out a major redesign (which we like a lot). Along with the redesign, it also introduced brand pages. Here’s a complete rundown on how the first 20 brands with a Twitter Brand Page have chosen to use them, along with images of each brand page. Read →
PR, customer service, employee collaboration, sales promotions – how are companies using Twitter and other real-time platforms to deliver bottom-line results? Panelists: Eric Mantion, Social Media Strategy Sherpa, Intel| Kimarie Matthews, Vice President, Social Web and Customer Loyalty, Wells Fargo | Brian Solis, Principal, FutureWorks | Mark Yolton, Senior Vice President, SAP Community Network, SAP. Moderator: Steve Rubel, Senior Vice [...] Read →
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