Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. If a site isn’t mobile-friendly, 61% of consumers will leave the site and abandon a potential purchase. Read →
Mobile shopping app Shopkick, which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. The program kicks off with a special offer of $5 to shoppers who visit participating CVS locations with the Shopkick app. Read →
When it comes to mobile shopping tools, the tech-savvy early adopter may not fit your traditional image of early adopters. African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians; women are more likely to use mobile shopping tools than men, and parents are outpacing single adults, according to the latest issue of The Checkout, a shopper behavior study conducted by The Integer Group and M/A/R/C Research. The differences are especially pronounced when comparing ethnic demographics, in spite of the fact that smartphone penetration skews lower among African Americans and Hispanics than Caucasians. Read →
American Eagle’s latest campaign for its aerie label is a great example of using mobile to drive traffic to the brand’s social presence. To celebrate reaching 1 million “likes” on Facebook, aerie sent an SMS message with a free shipping offer to encourage even more customers to become fans of the brand on Facebook and to shop on the mobile site. Read →
Online retail sales from mobile devices have doubled in the last year, increasing from 5.5% in December 2010 to 11% in December 2011, according to IBM. And the rate of growth has remained steady through the first quarter of 2012, increasing to 13.3% from 7% last year. A whopping 79% of US smartphone and tablet owners have used their mobile devices for shopping-related activities. Read →
Global executives in senior level positions use their mobiles and tablets most often to get the news, the weather and for navigation (maps/location), according to a new poll from communications company Doremus and the Financial Times, which surveyed over 600 global executives from a mix of industries and company sizes. Read →
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