Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
The Bivings Group has analyzed 300 profiles from the top 100 newspapers in the country to understand how the media is utilizing Twitter. Among the findings: 62% of the newspapers included links to at least one of their accounts from their website. 38% of the newspapers are actively using Twitter, but haven’t yet integrated their [...] Read →
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