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How Facebook Power Users Fuel the Social Graph

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Thanks to a small group of power users, the average Facebook user gets more than he or she gives. According to a new study released by the Pew Internet & American Life Project, these power users represent between 20% and 30% of users depending on the type of activity, and they contribute far more than the typical user does. Read →

Imagine the Potential: How Can You Friend Your Customers with Facebook Connect?

Razorfish, the large interactive agency owned by Microsoft (but operated independently) has released an interesting slide deck in which they imagine the potential of Facebook Connect to power recommendation engines on ecommerce sites such as Amazon or iTune by tapping into your Facebook profile or looking at what your friends like.  They also look at [...] Read →

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