Imagine the Potential: How Can You Friend Your Customers with Facebook Connect?

Razorfish, the large interactive agency owned by Microsoft (but operated independently) has released an interesting slide deck in which they imagine the potential of Facebook Connect to power recommendation engines on ecommerce sites such as Amazon or iTune by tapping into your Facebook profile or looking at what your friends like.  They also look at ways it might change the mobile space, or connect friends playing games on different platforms.  If you’re thinking about what Facebook Connect might mean to your business–and you should be–this is a great place to start.