UPDATE 1/17/2010: Chris Carson has pointed out that the Wisp social media strategy doesn’t seem to be driving much engagement, at least not on Facebook. The Wisp Facebook page currently has a meager 95 fans, and no content posted by either Wisp or the fans. Maybe the brand’s “stealth” strategy is just a little too [...] Read →
When four police officers were shot and killed in a coffee shop near Seattle in late November, local media mobilized to follow law enforcement as the suspect was tracked down. It wasn’t the first time social networking, and especially Twitter was used to supplement media coverage, but this time it made breakthroughs in substantial and useful [...] Read →
PR and marketing professional Jenn Riggle shares eight lessons she’s learned in her yearlong experience with Twitter. They include Three is a Magic Number; The Power of Hashtags; and Why It’s Important to Retweet. Good lessons for all–read her full post at The Buzz Bin. Read →
I see two problems with this: Facebook will have a problem managing the public/private divide. Making some things public and some things private makes the logic exponentially more complex. Not just the programming, but the semantics of it — telling me clearly whether am I sending a jello shot to just Grandma or the whole [...] Read →
In a marvelous case study for brands who worry about how to handle the today’s highly vocal and hyper-empowered customers, Facebook last night changed its response to the controversy around its new Terms of Service. In Monday’s post, Zuckerberg asked users to “trust” the company with their content. Last night, Zuckerberg announced the company would [...] Read →
TechCrunch and others report this week that a San Francisco-based start up, iWidgets, has raised $4.1 million in Series A funding from Opus Capital and University Venture Fund. Eyebrows are raised: in this climate, what does it take t get funded? Not surprisingly, there’s a social media component. The company lets anyone Read →
While many marketers are still at the “let’s build a fan page” stage of Facebook marketing, some are starting to go a step farther and experiment with application-driven engagement. Burger King, working with agency Crispin Porter, has launched a campaign that has been generating a ton of coverage and building buzz over the last few [...] Read →
Adweek has a great article on advertisers’ continuing struggle to connect with Facebook users. The full article by Brian Morrissey is worth reading, since he provides some in-depth examples of marketing-driven applications that have failed to catch on with the audience. Some of the pitfalls? Read →
Detroit executives are going social in their campaign to hand over their liabilities and failed business model to the state. At the manfully named FastLane Blog, GM CFO Ray Young has posted a YouTube video, admitting mistakes were made in the past, discounting the possibility that mistakes will be made in the future, and thanking [...] Read →
Social media will change how you do business. No matter what industry you’re in, no matter what your job function: we think you need to get ready for the biggest transformational-tidal-wave-of-change to hit the economy so far. It’s about connections between employees, collaboration across a supply chain and empowered customers. It started as a networking [...] Read →
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