On June 28th, Colgate launched a new campaign in Britain encouraging fans to take pictures of themselves smiling, post them to Facebook, and potentially have their photo displayed on digital billboards in the UK. The toothpaste brand aims to collect 1 million ‘smile’ pictures by summer’s end, and will donate £100,000 to Barnardo’s (a UK children’s charity) if that goal is reached.
Check out “Mini Maps” – an advergame using social networking and Google Maps – just created by Mini France. A Facebook app that allows you to customise a virtual MINI, and then challenge your Facebook friends to time trials around the world using a Google Maps ‘mash-up.’
Recent data from comScore shows that LinkedIn use has increased across the globe from March 2010 to March 2011. The social networking site for business professionals has grown 65% worldwide, from 48 million users in March 2010 to 79 million in March 2011.
eMarketer reports current statistics and growth rate projections for Facebook and Twitter in the U.S. While 57% of US web users will use Facebook in 2011, Facebook’s ‘once-dramatic’ growth rates are over, and eMarketer predicts that Twitter’s growth rate will be significantly larger in the next few years.