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Colgate Launches ‘Smile’ Campaign via Facebook

Colgate logo

On June 28th, Colgate launched a new campaign in Britain encouraging fans to take pictures of themselves smiling, post them to Facebook, and potentially have their photo displayed on digital billboards in the UK. The toothpaste brand aims to collect 1 million ‘smile’ pictures by summer’s end, and will donate £100,000 to Barnardo’s (a UK children’s charity) if that goal is reached. Read →

MINI France Launches Social Advergame via Facebook and Google Maps

MINI logo

Check out “Mini Maps” – an advergame using social networking and Google Maps – just created by Mini France. A Facebook app that allows you to customise a virtual MINI, and then challenge your Facebook friends to time trials around the world using a Google Maps ‘mash-up.’ Read →

LinkedIn Sees 240% Growth in Latin America

LinkedIn Logo

Recent data from comScore shows that LinkedIn use has increased across the globe from March 2010 to March 2011. The social networking site for business professionals has grown 65% worldwide, from 48 million users in March 2010 to 79 million in March 2011. Read →

Facebook Will Reach 57% of U.S. Internet Users in 2011

US Facebook Users and Penetration

eMarketer reports current statistics and growth rate projections for Facebook and Twitter in the U.S. While 57% of US web users will use Facebook in 2011, Facebook’s ‘once-dramatic’ growth rates are over, and eMarketer predicts that Twitter’s growth rate will be significantly larger in the next few years. Read →

Sina Weibo Responsible for 87% of Time Spent on Micro-Blogging Sites in China

Sina Weibo, China's micro-blogging service

Micro-blogging continues to grow in China, and Sina Weibo – referred to by the SFGate as “China’s homegrown equivalent” to Twitter – is responsible for 87% of the time spent on micro-blogging services there. The last figures released by Weibo listed the service as having 50 million members back in October 2010. SFGate reported analyst […] Read →

How To Engage Your Facebook Fans: NPR’s 1.4 Million Strong

NPR logo

Over 1.4 million fans comment and share stories on NPR‘s Facebook page, and Nieman Journalism Lab reports that this is one of the most popular media outlets on Facebook. The referral traffic on NPR’s Facebook page has grown from 1.5 million in August 2010 to 4.5 million pageviews a month. While that traffic used to […] Read →

U.S. Mobile Social Network Users Expected to Double by 2015

eMarketer: U.S. Mobile Social Network Users Double By 2015

eMarketer predicts that the number of mobile social network users in the U.S. will more than double in the next five years, from 38.9 million in 2010 to an estimated 79.1 million in 2015. As mobile use of social networks gains in popularity, the adoption of location-based mobile services will also grow rapidly.  eMarketer reports […] Read →

Tagged CEO Claims 100 Million Registered Users of the Social Network

Tagged

In an interview with Social Times, Tagged social network co-founder and CEO Greg Tseng claims that the platform is the third-largest social network in the US, with over 100 million registered users who form 100 million “new connections” every month.  The site is seeing 5 billion monthly page views.  Tseng says that there is an 80% […] Read →

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