MINI France Launches Social Advergame via Facebook and Google Maps

Check out “Mini Maps” –  an advergame using social networking and Google Maps – just created by Mini France.  A Facebook app that allows you to customise a virtual MINI, and then challenge your Facebook friends to time trials around the world using a Google Maps ‘mash-up.’

The game lets you either create your own tracks (before inviting friends into the race) or join random challenges from around the world as you find them, and then race your friends over satellite images of the locations you choose.

Digital Buzz Blog believes that the MINI Maps campaign will ‘grab some serious traction’ due to the live social element of the game.

Or, if you were an addict to Project Gotham or other car-racing games in a past life (like me), it sounds like a pretty cool way to reconnect with your friends, in realtime.

Are social games the ads of the future?