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Facebook Marketing: Newsfeed Impressions Matter More Than the Number of Fans

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A recently released study – a collaboration by comScore and Facebook – suggests that the reach and frequency of brand impressions on Facebook may be more important that the number of Facebook fans. The study looks at unpaid impressions for three major brands – Starbucks, Southwest Airlines and Bing – to see the impact of brand exposure, and how brand impressions reach friends of fans. Read →

GMC and Buick ‘Build Your Own’ Car Feature Adds Facebook Integration

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Many car manufacturers offer potential consumers the ability to build or customize a vehicle on their website. GMC and Buick are taking this a step further and incorporating social media into the process, allowing consumers to share their virtual vehicle with Facebook friends, and see the response via comments and ‘likes.’ Read →

37% Trust What Friends/Family Say About Brands On Social Media

Mobile Social Media Informs Purchase Decisions

A recent study by Knowledge Networks and MediaPost Communications surveyed teen and adult social media users about their reaction to brands and product recommendations on social media. Overall, 37% of respondents trust what friends and family say about a brand or product on social media, while only 10% trust what a stranger says. Half of mobile web users are interacting with social media at some point during the shopping process, 25% of them to check reviews for brands and products. Read →

50% of Americans Online Ages 18-44 Play Social Games Daily

Bejeweled Blitz Social Gaming is on the Rise

According a recent study by Saatchi & Saatchi, 50% of people online between the ages of 18 and 44 play social games daily. Of these, 54% are men and 46% are women, with the men playing more for competition, and the women out of boredom. The study also revealed social gamers attitudes about in-game brand advertising, social challenges, and gaming incentives. Read →

European Women Spend More Time On Social Networks Than Men

Young European Women Spend More Time Than Men on Social Networks

An April 2011 study by comScore reveals that European women spend more time on social networks than men do – a finding that remains consistent across all age groups. Young European women ages 15-24 spend the most time on social networks, logging 8.4 hours per month. Read →

Lady Gaga Fans ‘Glam’ It Up For Charity with Social Sharing

Lady Gaga Teams With MAC Cosmetics for Charity

Lady Gaga has teamed up with MAC Cosmetics have to create awareness for a line of lip products that benefit HIV and AIDS-related charities. This “digital, interactive movement” is based on a website,, that allows users to upload photos of themselves to the site, and then to spread awareness via email, Facebook and Twitter. Each user photo becomes a ‘sequin,’ and will be incorporated into a “unique garment” that the star will wear at Fashion Week in Paris. Read →

92% of US Consumers Aware of Twitter, Only 8% Use It

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According to the Pew Internet & American Life Project, Twitter usage has risen to 13% of US internet users in May 2011, up 62.5% (from 8% in fall 2010) as reported by eMarketer. It’s clear that Twitter usage is still growing, but for a service with a high level of awareness among the population, it still has surprisingly few users. Read →

Facebook Attracts 75% of U.S. Social Networking Visitors

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Recent data from comScore shows that social networks received over 200 million unique U.S. visitors in April 2011, and ~151 million of these visitors (three out of four) used Facebook. Read →

Israelis and Russians Spend Twice as Much Time on Social Networks as US Users

Israelis and Russians Spend Most Time on Social Networks via comScore

In what countries are people spending the most time on social networks? Recently published data by comScore ranks the countries with the highest amount of hours each visitor spent on social networking sites during April 2011. Read →

Book Preview: Meditation in the Age of Twitter and Facebook

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One of the many cool things that will happen at #RLTM Realtime NY on June 6: the launch of Ajit Jaokar’s new book, Meditation in the Age of Facebook and Twitter. Jaokar defines meditation as the sense of presence and focus required to achieve seemingly-impossible things. Landing a plane on the Hudson, for example. His main thesis is that we are entering an era where meditation is two-sided: involving both a traditional disconnection from the external world–and a simultaneous connection to an exponentially increasing number of inputs via the growth and spread of technology-based networks. To anyone who has been awe-struck by the incredible power of tools like Twitter to instantly connect you to the experience of millions of other people in realtime, this is an intriguing idea. Read →

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