European Women Spend More Time On Social Networks Than Men

An April 2011 study by comScore reveals that European women spend more time on social networks than men do – a finding that remains consistent across all age groups.

Measuring the time spent on social networks in France, Germany, Italy, Spain and the United Kingdom, the comScore data shows that young European females (ages 15-24) spent the most time on these sites, 8.4 hours per month in April 2011.  Women from age 25-54 remained fairly consistent with 5.3-5.5 hours per month, while male engagement dropped significantly with age.

In the 45-54 demographic, European females spent twice as much time on social networking sites as males.