Tumblr is more popular than Facebook among young social media users, according to a recent survey by Posterous co-founder Gary Tan. Out of an impressive field of social sites – including Facebook, Twitter, Instagram, and Snapchat – Tumblr was the favorite social network for teens and young adults. Read →
A recent Piper Jaffray survey on American teens revealed that Facebook is still the most popular social network among this age group – but Twitter is following close behind. Teens were asked to rank social networks in order of preference (from 1 to 3) from a list of platforms including Facebook, Twitter, Google+, Instagram, Pinterest, Tumblr and LinkedIn. Read →
Nearly nine out of ten teens (89.5%) are on Facebook. See the other top social networks for this demographic, and then check out the #RLTM Scoreboard for this week. Read →
Youth marketing agency Dubit recently released a study of geolocation awareness and use among UK teens. Just over half (52%) of teens 11-to-18 in the U.K. are aware of geolocation services Foursquare, Facebook Places, Gowalla and SCNVGR. Of those who are aware, the majority (58%) “didn’t see any value” in using these services. Read →
mtvU, The Jed Foundation and The Associated Press have collaborated on a survey of of 2,207 undergraduate students ages 18-24 at 40 randomly chosen four-year colleges. Similar to the recent Harris Interactive survey, which reported that social networking led to a greater sense of connectedness (but at the expense of in-person relationships), these interviews, conducted by Edison [...] Read →
TRUSTe has released a report focused on the privacy habits and preferences of teens and their parents. The research was conducted between June 24 and July 1, via email to 4,000 of Lightspeed Research’s MySurvey Panelists at socially-networked households who reported having a teenager in the house. For the most part, parents feel in control: Read →
Ypulse Research has surveyed 1,000 teens and college students from their SurveyU panel to find out how their social networking has (and hasn’t) changed over time. Among the findings, as reported in this blog post on Ypulse.com: 42% of high school students surveyed are using Twitter Facebook still reigns supreme above other social networks with [...] Read →
Online fashion game developer roiworld surveyed 600 U.S. teens (age 13 – 17) in April 2010 and found that U.S. teens spend 2 hours a day online. 80% of that time is spent on a social network. Facebook remains the most popular social network among teens: 78% have created a profile and 69% are [...] Read →
Procter & Gamble has created a mobile social campaign designed to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand, while leveraging the intimacy of the mobile phone and the adding viral elements to leverage teen girls’ propensity to share. P&G tapped mobile marketing agency Phonevalley and [...] Read →
Fifty-eight percent of teens say the freedom to use social networking sites at work could influence their future job decisions, according to a recent survey by Junior Achievement Worldwide, an international youth education nonprofit group, and the accounting giant Deloitte Touche Tohmatsu. Conducted in September, the survey polled 1,000 people ages 12 to 17. The survey [...] Read →
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