When we first launched TWTRCON in the spring of 2009, it was the height of Twitter mania. The idea was simple: to create a Twitter for Business conference focused on how brands and other organizations were using the realtime web to connect with customers in new and exciting ways. Read →
Keynote: Business in the Fast Lane. How Ford Motor uses social media to manage its reputation and save millions of marketing dollars. Presented by Scott Monty, Head of Social Media, Ford Motor Company, at TWTRCON SF 10 on November 18, 2010. Watch the 2-part video: Part 1. Watch live video from TWTRCON on Justin.tv Read →
In the Real-Time Toolbox: What’s Next? Tools for managing your real-time business strategy. Panelists: Ryan Holmes, CEO, Hoot Suite | Maksim Ovsyannikov, Vice President, Product Management, Zendesk | Ragy Thomas, CEO, Sprinklr | David A. Yovanno, CEO, Gigya. Moderator: Laura Fitton, Founder, oneforty.com Watch live video from TWTRCON on Justin.tv Read →
Analytics: What is Influence? From reach to influence: the latest research on the new rules of engagement. Presented by Bernardo Huberman, Senior Fellow and Director of the Social Computing Lab, Hewlett-Packard at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
Case Study: Social Media for Social Good. From engagement to action: finding a cause that gets fans fired up. Stefanie Michaels, aka Adventure Girl, and Operation Smile at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
Case Study: Managing Your Supply Chain in Real Time – How to let your customers drive your product distribution strategy. Watch as Sajan Raj Kurup, Creative Chairman at Creativeland Asia, presents the case of HIPPO – a recently launched snack brand in India – in two videos below. Recorded at TWTRCON SF 10 on November [...] Read →
Panel Discussion: Search Goes Social. Learn about how to get found—and find your customers—when search is real-time and search engines are extroverts. Panelists: Othman Laraki, Director of Geo and Search, Twitter | Shashi Seth, Senior Vice President of Search & Marketplaces, Yahoo! | Paul Yiu, Principal Group Program Manager, Bing Social Search. Moderator: Danny Sullivan, Editor-In-Chief, [...] Read →
Case Study: What Wine Goes With Bacon – How to use Twitter to delight and excite your customers. Presented by Rick Bakas, Former Director of Social Media Marketing, St. Supéry Vineyards & Winery. Recorded at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
Brain Pop: Real-Time Advertising – Will real-time advertising messages resonate–or do they alienate? Here’s how one ad network claims to deliver real-time ROI for its clients. Presented by Tobias Peggs, CEO, OneRiot, at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
Case Study: Moving Your Social Media Business Strategy to the Next Bracket – Integrating real-time strategies, through the H&R Block perspective. Presented by Jennifer Love, Senior Vice President of Communications, H&R Block at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
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