Post navigation

Social Media labeled as ‘3rd Era of the Web’

Using a search that compares the world wide search volume on Google for new media, web 2.0, and social media, Justin Kistner of socialfresh states that “we’re in the 3rd Era of the Web and it’s The Era of Social Media”. Kistner notes that the decline of Web 2.0 and the rise of social media […] Read →

37% of Social Media Consumers Learn About New Products/Services from Social Networking Sites

Performics released results on June 8, 2010, from a study it sponsored entitled “S-Net (The Impact of Social Media),” a report from ROI Research, Inc.  The study of 3,000 U.S. social network users explored general behaviors and platform preferences for social sites, how social sites affect family and friend relationships, and consumer attitudes towards brands and […] Read →

Coke's Twitter Campaign Sees 86m Views in 24 Hours

CocaCola’s digital marketing chief saw “phenomenal” results from the company’s first use of paid advertising on Twitter, as reported by Yahoo’s Financial Times.  CocaCola is the second brand to sponsor a “trending topic” (Disney’s Pixar was the first), using Twitters “promoted tweets” to tap into online discussions about the World Cup this week.  The brand saw […] Read →

UK Social Networks Receive More Hits Than Search Engines

According to figures from Experian Hitwise, in May 2010 social networks accounted for 11.88% of all internet traffic in the UK, topping total search engine hits (including Google, Yahoo, Bing, and others), which accounted for only 11.33% of internet traffic.  As reported on Mediapost, in the past UK online behaviors have foreshadowed or mirrored similar […] Read →

86% of B2B Companies and 82% of B2C Have A Social Media Presence

According to a White Horse report based on a March 2010 survey, 86% of B2B marketers are using social media, compared to 82% of B2C. However, the degree of engagement varies significantly: 52% of B2C marketers are engaged in daily social media marketing, while only 32% of B2B marketers have a daily social media presence. […] Read →

Social Media Research Shows Gap Between Technology Professionals and Technology Marketers Preferences and Usage

UBM TechWeb released a social media research study on May 26, 2010, that details how technology professionals and technology marketers are using social networking sites such as LinkedIn, Facebook, YouTube, Twitter, and blogs. Entitled “Social Media at Work,” it is the first study of its kind to examine both the usage and preferences of technology […] Read →

Social Networking Now Fastest-Growing Mobile Content Category

Social networking now ranks as the fastest-growing mobile content category, according to a report released June 2, 2010 from Internet audience measurement firm comScore that confirms the surging popularity of social networking on mobile devices. Social networking experienced the strongest growth in application access, increasing 240% to 14.5 million users. Accessing news applications followed, growing 124%, […] Read →

Heavy Social & Mobile Media Users Spend More Time with Overall Media

Findings of new research released June 3rd by Knowledge Networks, through their MultiMedia Mentor service, indicate that heavy users of social or mobile media spend dramatically more time with overall media, and are more likely to use TV and the Internet simultaneously, as reported by MediaPost. The study concluded that the impact of social and […] Read →

Twitter Reaches 190 Million Users, 65 Million Tweets a Day

Twitter COO Dick Costolo announced that Twitter now has 190 million users, who are sending out 65 million tweets each day.  The remarks were made at the June 7 Conversational Media Summit, and reported by TechCrunch.   Twitter reported in April that it had 180 million unique visitors, while it said in February that users were […] Read →

Big in Japan: 12.3% of Japanese Internet Users Use Twitter; Nielsen Reports Huge Growth

The number of unique users in Japan surged from 521,000 in April 2009 to 7.52 million in March, a 15-fold increase, according to the technology ratings service Nielsen Online Japan, as quoted in this New York Times article. Twitter is catching up to Japan’s biggest social networking site, Mixi, which had about 10.8 million unique […] Read →

Post navigation