Using a search that compares the world wide search volume on Google for new media, web 2.0, and social media, Justin Kistner of socialfresh states that “we’re in the 3rd Era of the Web and it’s The Era of Social Media”.
Kistner notes that the decline of Web 2.0 and the rise of social media are connected. Since Facebook has hit the scene, the original social media tools have peaked in usage: blogs, wikis, forums and RSS. Continue reading
Performics released results on June 8, 2010, from a study it sponsored entitled “S-Net (The Impact of Social Media),” a report from ROI Research, Inc. The study of 3,000 U.S. social network users explored general behaviors and platform preferences for social sites, how social sites affect family and friend relationships, and consumer attitudes towards brands and products. Statistics regarding social media use and marketing include: Continue reading
CocaCola’s digital marketing chief saw “phenomenal” results from the company’s first use of paid advertising on Twitter, as reported by Yahoo’s Financial Times. CocaCola is the second brand to sponsor a “trending topic” (Disney’s Pixar was the first), using Twitters “promoted tweets” to tap into online discussions about the World Cup this week. The brand saw 86 million views of the ads in 24 hours, and an engagement rate of 6%, which is very successful compared to the 0.02% of people who click on a regular online advertisement. Continue reading
According to figures from Experian Hitwise, in May 2010 social networks accounted for 11.88% of all internet traffic in the UK, topping total search engine hits (including Google, Yahoo, Bing, and others), which accounted for only 11.33% of internet traffic. As reported on Mediapost, in the past UK online behaviors have foreshadowed or mirrored similar changes in the US, so it’s not surprising that Facebook passed Google in terms of Web site hits in the U.S., with the social net taking 7.07% of Web traffic versus 7.03% for the search engine during the week ending March 13. Continue reading
According to a White Horse report based on a March 2010 survey, 86% of B2B marketers are using social media, compared to 82% of B2C. However, the degree of engagement varies significantly: 52% of B2C marketers are engaged in daily social media marketing, while only 32% of B2B marketers have a daily social media presence. The full report compares B2B social media marketing use to B2C in the areas of staffing, support, utilization, and measurement. Continue reading
UBM TechWeb released a social media research study on May 26, 2010, that details how technology professionals and technology marketers are using social networking sites such as LinkedIn, Facebook, YouTube, Twitter, and blogs. Entitled “Social Media at Work,” it is the first study of its kind to examine both the usage and preferences of technology decision makers and the activities technology marketers employ to reach them.
The study examined the social media consumption habits of 630 technology professional respondents and 350 technology marketing respondents, reveals a gap between social media usage and marketing – “While many technology marketers have established a presence on Facebook and Twitter, many are not taking full advantage of the sites that technology professionals frequent and value most, such as LinkedIn and blogs,” said Brandon Friesen, VP and online strategist at UBM TechWeb. Continue reading
Social networking now ranks as the fastest-growing mobile content category, according to a report released June 2, 2010 from Internet audience measurement firm comScore that confirms the surging popularity of social networking on mobile devices.
Social networking experienced the strongest growth in application access, increasing 240% to 14.5 million users. Accessing news applications followed, growing 124%, while sports information and bank account applications both experienced a 113% surge. Continue reading
Findings of new research released June 3rd by Knowledge Networks, through their MultiMedia Mentor service, indicate that heavy users of social or mobile media spend dramatically more time with overall media, and are more likely to use TV and the Internet simultaneously, as reported by MediaPost.
The study concluded that the impact of social and mobile media was most pronounced among older adults (people age 35 to 64) and while this impact could also be seen among younger adults (age 18 to 34) it was not as pronounced. Older adults who use social and mobile media spent a much greater amount of time per day (2 hours 20 min for social users, 2 hours 55 min for mobile users) using overall media than the general population. Continue reading
Twitter COO Dick Costolo announced that Twitter now has 190 million users, who are sending out 65 million tweets each day. The remarks were made at the June 7 Conversational Media Summit, and reported by TechCrunch. Twitter reported in April that it had 180 million unique visitors, while it said in February that users were sending 50 million tweets per day.
The number of unique users in Japan surged from 521,000 in April 2009 to 7.52 million in March, a 15-fold increase, according to the technology ratings service Nielsen Online Japan, as quoted in this New York Times article.
Twitter is catching up to Japan’s biggest social networking site, Mixi, which had about 10.8 million unique users in March. A February analysis by Semiocast found 14% of all tweets per day worldwide are in Japanese.