Social Networking Now Fastest-Growing Mobile Content Category

Social networking now ranks as the fastest-growing mobile content category, according to a report released June 2, 2010 from Internet audience measurement firm comScore that confirms the surging popularity of social networking on mobile devices.

Social networking experienced the strongest growth in application access, increasing 240% to 14.5 million users. Accessing news applications followed, growing 124%, while sports information and bank account applications both experienced a 113% surge.

Social networking also ranked as the fastest-growing category accessed via browser, growing 90% from the previous year to reach almost 30 million users, followed by bank accounts ( growing 69% to 13.2 million users).

“Social networking is by far the fastest-growing mobile activity right now,” said Mark Donovan, comScore‘s senior vice president of mobile, as reported on digitalmediawire.  “With 20% of mobile users now accessing social networking sites via their phone, we expect to see both application and browser usage continuing to drive future consumption of social media.”