Press Release: TWTRCON SF 09 Program

We issued our second press release today, working with our Communications partner PR Newswire.   You can see the release online here, or read the text below.  We are blown away by how quickly this program has come together, and by  the incredible quality of the speakers that have agreed to participate.  Thank you to everyone who helped out and made suggestions!  Do keep sending us your ideas, because conference programs always evolve up to the last minute.

We are also working on the plans for the “UnSession” that we want  to organize over lunch.  Attendees will be able to suggest topics that they want to talk about and volunteer to lead discussions; each table can seat up to 10 people who want to talk about the same topic.  We want to create lots of opportunities for you to participate  and share ideas with the rest of the TWTRCON community; let us know if you have any suggestions for this!

Mary Zagrobelny
Modern Media


Speakers at the Twitter for Business Conference Include Top Social Media Experts and Brand Leaders

SAN FRANCISCO, April 23, 2009 – Modern Media, First30 Services and Technologizer today released the program for TWTRCON SF 09, the first conference entirely focused on the use of Twitter in business.  Featuring case studies from leading brands that have been early adopters of Twitter—including Wells Fargo, Comcast, Virgin America, Cisco, Intuit, the Phoenix Suns, Kogi BBQ, eBay,  and Carl’s Jr.—TWTRCON SF 09 will highlight early Twitter business brand success stories, showcase best practices, and debate some of the challenges presented by Twitter’s use as a business platform.

In addition to the brand case studies, TWTRCON SF 09 will feature Twitter entrepreneurs MC Hammer and Adventure Girl, keynotes by Alltop’s Guy Kawasaki, Twitterville author Shel Israel, Edelman Digital’s Steve Rubel, and a highly anticipated closing debate featuring investor Dave McClure, futurist Paul Saffo, Forrester analyst Jeremiah Owyang, and moderated by D: All Things Digital’s Kara Swisher.

“The TWTRCON program is designed to help attendees refine their Twitter strategy—or to develop and launch one,” said Tonia Ries, Managing Partner of Modern Media. Ries will co-host the event with New York Times best-selling author Gina Smith.   “In one day, we will hear case studies from across industries, and across a broad range of the potential business applications of Twitter.”

Agenda highlights include:
•    Keynote: Guy Kawasaki, Alltop: How Twitter Will Change Your Tomorrow
•    Keynote: Shel Israel, Author, Twitterville: Twitterville Tales
•    Keynote: Steve Rubel, Edelman Digital: The Future of Twitter
•    Case Study: Marketing at the Speed of Twitter: Porter Gale, Virgin America; Seth Greenberg, Intuit; Jeramie McPeek, Phoenix Suns
•    Case Study: Great customer service in 140 characters or less: Jeremy Pepper, Boingo Wireless; Ed Terpening, Wells Fargo; Frank Eliason, Comcast
•    Case Study:  Use Twitter to win customers and drive revenue: Bob Pearson, The Blog Council; Mike Prasad, Kogi BBQ; Beth Mansfield, Carl’s Jr.
•    Panel Discussion: Corporate Twitter policy? Legal, IT and other pitfalls? Richard Brewer-Hay, eBay; Jeanette Gibson, Cisco; Brian Solis, FutureWorks
•    Your Brand is a Person, with MC Hammer and Stefanie Michaels, Adventure Girl
•    Debate: What is the long term value of Twitter to your business? Dave McClure, Founders Fund; Jeremiah Owyang, Forrester; Paul Saffo, Stanford Media X; Kara Swisher, D: All Things Digital

To register for TWTRCON SF 09 go to For sponsorship information, contact Tonia Ries at  The conference is being produced by Modern Media, in partnership with First30 Services and Technologizer.

About Modern Media
Modern Media ( builds, produces, markets and sells business conferences and media brands for both established business media companies and for media entrepreneurs and bloggers.  Modern Media is also the producer of the Ypulse Youth Marketing Mashup (, which is taking place adjacent to TWTRCON SF 09 on 6/1 and 6/2 at the Hotel Nikko, San Francisco.

About First30 Services
Founded by veteran VC Mike Edelhart, First30 Services ( builds companies. It partners with angel investors, VCs, founders and corporations to help entrepreneurs – evaluating new ideas for practicatioity, uniqueness, protectability and scope, and and assessing people and operations to ensure the right skills, attitudes and processes are in place to build a solid foundation for growth. First30 Services has expertise in fundraising, management consulting and web design, working with member companies to ensure a smooth transition from start-up to long-term teams and processes.

About Technologizer
Technologizer ( delivers Harry McCracken’s authoritative, opinionated, hands-on advice on the whole world of personal technology, from the Web to digital entertainment to PCs and Macs. The former editor-in-chief of PC World, McCracken was named to the Folio:40 list of media industry movers and shakers and won the Jesse H. Neal award in 2008 for his editorials.