There are a lot of traffic statistics about Twitter, but we haven’t seen any in-depth studies focused on the Twitter user demographics, attitudes and behaviors. Why are people using Twitter? How do they use the platform, and how is it changing behaviors and attitudes among consumers?
We are thrilled to report that thinktank, a market research consultancy specializing in the digital consumer, will be conducting a landmark survey around online users and twitter–and delivering topline results from the survey at TWTRCON!
The survey will highlight general online and social networking usage, in addition to in-depth insights into how consumers are using Twitter and recommendations about how organizations can successfully leverage the platform.
Initial findings from the survey will be released at the conference and available for free to all TWTRCON attendees. A full report will be available for $995 with an in-person presentation. A discounted rate of $495 will be available for TWTRCON attendees. (UPDATED on 5/21) If you’re thinking of registering, make sure to do so soon before we fill up!
We’ll also be tweeting out some highlights, so keep following @TWTRCON to see those online.
UPDATE 5/21: In addition to the thinktank research highlights, we are also thrilled to welcome Aleksander Soender, who is travelling in from Roskilde University in Denmark, and who will be sharing toplines from his Twitter research with TWTRCON attendees, too. You can preview his survey here: http://aleqz.com/.
