Twilight Earth has agreed to share its Twitter for business case study with the TWTRCON Community. If you’d like to share your case study, too, please email it to tonia at modernmediapartners.com. More details in this blog post!
@TwilightEarth is the Twitter account for Twilight Earth.Com, one of the world’s most popular Environmental Websites. Twilight Earth is the third largest environmental website on Twitter, behind the Discovery Channel’s Planet Green and Al Gore’s Live Earth. Twilight Earth also consistently ranks in the top 10 to 15 most popular Twitter accounts in the Washington DC area, along with NPR.
Our Objectives
Twilight Earth’s business objective is two-fold. Our first objective is to bring positive environmental change to a planetary eco-system that is on the verge of collapse. Our second objective is to offer environmentally conscious companies and organizations an opportunity to align to a higher set of planetary stewardship standards and ideals through sponsorship opportunities with our brand of earth friendly websites.
How we use Twitter
We consider Twitter Colleagues (We don’t use the term Followers) as community assets or customers. Many websites within our industry have Twitter accounts, but they are used as social media tools to advertise their sites articles. Many of these Twitter accounts are maintained by unknown people behind a brand name, and those accounts do not share or re-tweet other peoples articles, news, successes or ideas. Most of those accounts have no “voice.”
Twilight Earth has a voice. We actively engage with our Twitter Colleagues and our “competition.” It is through this engagement and sharing of information that we have been able to build not only a community of Twitter Colleagues, but a community of websites working together to share the environmental message. We consider websites such as TreeHugger, Mother Nature Network, Planet Green and other industry leaders to be environmental partners and friends. The fact that we have amassed a community of over 20,000 Twitter Colleagues in less than a year, through organic methods, is a testament to how people are searching for sustainability in their own lives.
We do not consider Twitter a vehicle to drive traffic to our websites. Instead, Twitter is a vehicle to drive people toward environmental understanding and sustainability. We also utilize Twitter as a branding tool, and it has been through Twitter that we have secured Internet, Radio and Television Interviews. We have been mentioned on most major Internet media outlets to include CNN, BBC, NPR, HuffPo, Mashable and Planet Green. We were also nominated by TreeHugger in their “Best in Culture and Celebrity” contest.
We are also in the process of forming a partnership with another environmental online media company with 3 of their own websites, under a new media company that will encompass 5 environmental websites. We will be working with renewable energy companies and leaders in the sustainable products industry. We also have plans to create a half dozen other sites that range in topic from organic wines to wind energy. When this “union” takes place within the next few months, our Twitter assets will encompass between 40,000 and 60,000 Twitter Colleagues.
