We would agree with those who say that every brand needs a Twitter strategy. But using Twitter to build your brand isn’t just for corporations. Whether you work at a for-profit company, a government agency or a non-profit, building your brand can help you make–or raise–money and increase awareness for your company, your cause or your mission.
Our Real-Time Brands panel will focus on tips and techniques for how Twitter and the real-time web can help leading brands connect with customers, drive revenues and deliver bottom-line results. Our panelists come from a diverse line-up of different types of brands: a professional sports league, a leading media company, a Fortune 1000 company and a small business entrepreneur. They will share their stories, talk about the challenges they’ve faced and the best practices they’ve learned.
Join moderator Laura Fitton, author and Twitter for business expert, as she hosts this panel with Mike DiLorenzo, Director of Social Media Marketing and Strategy of the National Hockey League; Brian Dresher, Audience Acquisition Manager at USA Today; Josh Karpf, Manager, Digital Communications at PepsiCo; Amy Reed, President of Chick Downtown.
Don’t forget to bring your questions and ideas–we’ll have mikes on the floor and look forward to a really interactive discussion!
