Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
Pre-Conference Keynote: Twitter for Business 101
- Laura Fitton (@pistachio)
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@MtkgCords: influence (is) providing attention and value to others
@csukach: @pistachio : Twitter is #12 website in the world w/growth 15-fold within the past year
@brightmatrix: @Pistachio says your audience doesn’t need to be on Twitter for your business to use it… would like to know more!
@KEder: people aren’t influencer, messages are influencers
@pistachio : Twitter=a sensing mechanism powered by humans from across the globe
@garlin: Small number of followers DOES NOT EQUAL small amount of influence -via @pistachio
@csukach: @pistachio : Twitter=a sensing mechanism powered by humans from across the globe
@blockrealestate: Listen first. Same rules apply online as in real life cocktail parties
@garlin: Cultivate Excellence, Authenticity & Engagement (great thinking for ALL communication) -via @pistachio
@Armano: “be patient, let the network you are growing grow organically over time-it will be more useful, better”
@Du4: @pistachio”Measure appropriately according to your objectives.” Amazing how similar this applies to military information planning.
@Armano: hashtags not only tag tweets, but create community-flash communities form around hashtags
@MtkgCords: When you’re on Twitter for business, you have a responsibility to be interesting!
@US_Air_Force: When engaging in social media, remember that people *don’t* have to follow you. Respect your followers & their time. @pistachio
@ReneeRevetta: a Kindle keeps all of your books with you, twitter keeps all of your people with you!
@debbieweil: From @pistachio: it’s easier to get cos. to start twittering than blogging (less formal, can do on the fly)
@jpeepz: @pistachio: Twitter caused a number of compliance issues for politicians in how they communicate
@ScottHorvath: Other tricky thing w/politics and Twitter is how lobbying rules and govt mix. What if u follow or RT a lobbyist as a govy?
@debbieweil: What are 5 off-platform benefits of Twitter? @pistachio asks: 1. SEO 2. Research 3. Content Generation
@debbieweil: @pistachio: 5 off-platform benefits, cont.: 3. Content generation 4. WOM (Dell sold $500K of used ‘puters w/ 1000 followers)
@blockrealestate: Content generation engine. Clients don’t need to be on Twitter to see your stream. Use widgets on your site/blog where they are.
@judywriter: @Pistacio says: 4-word guide to social media: Listen, Learn, Care, Serve.
@judywriter: @Pistachio says: 1-word guide to social media: Be useful! (well, it’s 2 words, but you get the idea)
