Best of the Backchannel: Case Study by Nigel Dessau / AMD

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
Case Study
The Brandividual
CMO Nigel Dessau will describe how Twitter provides value for AMD: the ability to talk directly to its target audience of analysts, investors, journalists, customers and enthusiasts to help build a world-class corporate brand.
Nigel Dessau, Senior Vice President & Chief Marketing Officer, AMD
chrisabraham Brilliant "An Amazon explorer is not an Amazon expert, he’s just an expert on the route he ended up taking" – @NigelDessau #TWTRCON
MtkgCords How does MKTG Professionals approach SoMe- No new taxes, Content is King, Know your audience, and Messages haven’t changed #TWTRCON
sbosm "If you don’t have a coherent content strategy, you won’t be successful using new media." Nigel Dessau, AMD #TWTRCON
rpesce AMD two main areas of social media focus is driving conversations and community. @nigeldessau #twtrcon
MtkgCords "the world splits into two ppl…the processor aware and processor unaware… we don’t talk to the unaware" @nigeldessau #TWTRCON
openamplify Without a content strategy, since it is still king, you are dead (from @amd) #twtrcon
dslunceford Case study on battery life issue from @nigeldessau, AMD CMO during #TWTRCON and how to help guide/manage the conversation
openamplify Once u do real battery test on laptops, not screen black, wifi off, nothing on – we win. Numbers r deceptive. @NigelDessau @amd #twtrcon
rpesce AMD talking case study: battery life & telling story w/ social media. Sensitive subject for all users of tech & @sprint can relate. #twtrcon
Du4 Wow! LOVE Nigel Dessau’s description of AMD’s organizational approach to its business. Very indicative of a a STRATEGY. #twtrcon
TWTRCON @nigeldessau : starting a conversation, using multiple venues — white paper, CMO blog, “extending the storyline” #twtrcon
brightmatrix Key lesson from @nigeldessau (AMD): get engaged with influencers and critical members of community; be honest #twtrcon
csukach Started w/blog post encouraging transparency along w/a white paper & a retail discussion regarding battery life, says @nigeldessau #twtrcon
graphicadesign RT @SBoSM: "If you don’t have a coherent content strategy, you won’t be successful using new media." Nigel Dessau, AMD #TWTRCON
digitalsista @nigeldessau discussing using #socialmedia to determine battery life metrics by crowdsourcing the conversation #twtrcon
bloch_party #twtrcon @nigeldessau Just showed us a map to track tweeted keywords geographically on a map! WANT! We can use that @americagov
blockrealestate HIT – honesty, integrity, transparency. #twtrcon
MtkgCords @nigeldessau 5 tips: "be clear, think like an editor, honesty, coherent approach, be your brand" #TWTRCON when you screw up just apologize
csukach Here’s the page that chronicles the battery life conversation http://bit.ly/4razUy @nigeldessau mentioned #twtrcon
sbosm AMD’s @nigeldessau: I’m careful how my personal brand influences the company’s. "You’ve got to associate yourself with your brand." #TWTRCON
DanLuxenberg AMD has a red, amber, green system to internally ID content that can / can’t be blogged or tweeted about. #twtrcon
cariegrls AMD: "we don’t monitor employee’s facebook pages. if they say something stupid and screw up their career, that’s on them" #TWTRCON
aslesinski As a brand don’t delete the posts or delete the tweets when you mess up in social media space, make it right and move on. #TWTRCON

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Case Study: The Brandividual

  • Nigel Dessau, Senior Vice President & Chief Marketing Officer, AMD

Slides posted here:  http://www.slideshare.net/TWTRCON/twtrcon-dc-09-nigel-dessau

_____________________________

@chrisabraham: Brilliant”An Amazon explorer is not an Amazon expert, he’s just an expert on the route he ended up taking” – @NigelDessau

@MtkgCords: How does MKTG Professionals approach SoMe- No new taxes, Content is King, Know your audience, and Messages haven’t changed

@sbosm: “If you don’t have a coherent content strategy, you won’t be successful using new media.” Nigel Dessau, AMD

@openamplify: Without a content strategy, since it is still king, you are dead (from @amd)

@rpesce: AMD two main areas of social media focus is driving conversations and community. @nigeldessau

@MtkgCords: “the world splits into two ppl…the processor aware and processor unaware… we don’t talk to the unaware” @nigeldessau

@openamplify: Once u do real battery test on laptops, not screen black, wifi off, nothing on – we win. Numbers r deceptive. @NigelDessau @amd

@rpesce: AMD talking case study: battery life & telling story w/ social media. Sensitive subject for all users of tech & @sprint can relate.

@Du4: Wow! LOVE Nigel Dessau’s description of AMD’s organizational approach to its business. Very indicative of a a STRATEGY.

@TWTRCON: @nigeldessau : starting a conversation, using multiple venues — white paper, CMO blog, “extending the storyline”

@brightmatrix: Key lesson from @nigeldessau (AMD): get engaged with influencers and critical members of community; be honest

@csukach: Started w/blog post encouraging transparency along w/a white paper & a retail discussion regarding battery life, says @nigeldessau

@digitalsista: @nigeldessau discussing using #socialmedia to determine battery life metrics by crowdsourcing the conversation

@csukach: Here’s the page that chronicles the battery life conversation http://bit.ly/4razUy @nigeldessau mentioned

@bloch_party: @nigeldessau Just showed us a map to track tweeted keywords geographically on a map! WANT! We can use that @americagov

@blockrealestate: HIT – honesty, integrity, transparency.

@MtkgCords: @nigeldessau 5 tips: “be clear, think like an editor, honesty, coherent approach, be your brand” when you screw up just apologize

@sbosm: AMD’s @nigeldessau: I’m careful how my personal brand influences the company’s. “You’ve got to associate yourself with your brand.”

@DanLuxenberg: AMD has a red, amber, green system to internally ID content that can / can’t be blogged or tweeted about.

@cariegrls: AMD: “we don’t monitor employee’s facebook pages. if they say something stupid and screw up their career, that’s on them”

@aslesinski: As a brand don’t delete the posts or delete the tweets when you mess up in social media space, make it right and move on.

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