Real-Time Brands
Why every business needs a Twitter strategy to engage customers and drive revenues.
Mike DiLorenzo, Director of Social Media Marketing & Strategy, National Hockey League
Brian Dresher, Audience Acquisition Marketing Manager, USA Today
Josh Karpf, Manager, Digital Communications, PepsiCo
Amy Reed, President, Chick Downtown
Moderator: Laura Fitton, Principal, www.oneforty.com
@tracytran: Amy Reed: the immediate impact and time has help her brand
@KEder: @bdresher: Journalists are brands. Hear that, @scottjw @timgwatchdog @matthewjlb @jpoor008 @dangainor
@hollisthomases: Starting Q: What is diff about Twitter than other platforms? Goes from macro level to micro level instantly.
@TWTRCON: Amy Reed of Chick Downtown @chickdowtown loves the instant sharing of twitter (photo shoot pics, etc.)
@cuennie: @bdresher says the human connection has elevated the discourse between the brand the Twitter community #twtrcon
@HLHK: social media is about listening to your followers, brands being accountable to customers. #twtrcon
@csukach: Dresher–USAtoday lesson learned: started w/automated feeds & found tweets of value came from ppl, so most tweets now are by ppl #twtrcon
@danaschwartz83: @NHL manually manages all of their Twitter feeds, putting a person behind the tweets #TWTRCON
@brightmatrix: Lessons learned about automatically feeding RSS into Twitter from USAToday: not interactive, missed context, cut headlines #twtrcon
@rpesce: USA Today has 100 official twitter feeds and each is manually managed. #twtrcon
@GovTwit: USAToday will use Twitter as test bed – putting promos, etc. up on that channel first before moving out to other channels #twtrcon
@BBYOInsider: Management buy-in on social media importance is critical. NHL got SM department once revenue came in from Twitter last season. #twtrcon
@cuennie: @chickdowntown on Twitter: "it’s more personable. we really get to know our followers. we have a constant dialogue." #twtrcon
@dcmaven: @chickdowntown twitter followers have 5% sales conversion vs 2% from eblasts #twtrcon
@hollisthomases: @NHL wants to make Twitter a “true second screen experience” during games. By end-of-season they want to fully integrate live.
@sonnyg: media needs to move from being just platform agnostic (web, mobile) to url agnostic (twitter, facebook)
@AndrewPWilson: Interesting to hear on 1st panel same issues/ challenges for private sector that we are facing in #gov20.
@chrisabraham: Twitter is only a symptom of something more important: real-time web, real-time search, synchronous asynchronous communication #twtrcon
@judywriter: There are 4 billion mobile handsets (phones, etc.), "untapped opportunity" for orgs, vs a few thousand web browsers. #TWTRCON
@blockrealestate: Hyperlocal on Twitter. I’ll be here at such and such time. Come find me and buy. #twtrcon
@cuennie: “We are recruiting employees and interns off of Twitter” -Michael DiLorenzo, NFL
@judywriter: Q that drives @Pistachio nuts (me too!) is "How do I get more followers?? Wrong question! Get relevant followers! #TWTRCON
@hollisthomases: Probs w/Twitter: 1) Scalability; 2) Too much automation (e.g. of followers & DMs) [@NHL would rather have quality than qty]
@sbosm: @bdresher: USA Today diversifies #socialmedia so when fans want to leave Facebook or Twitter, they still stick with brand. #TWTRCON
@csukach: NHL’s goal is for the fans to share the local excitement of/at games to a national audience via handheld devices. #twtrcon
@brightmatrix: Bad social media decisions are made when fear and control are motivating factors; be human, be decent, see what happens #twtrcon
Real-Time Brands
- Mike DiLorenzo, Director of Social Media Marketing & Strategy, National Hockey League
- Brian Dresher, Audience Acquisition Marketing Manager, USA Today
- Amy Reed, President, Chick Downtown
- Moderator: Laura Fitton, Principal, www.oneforty.com
———————————————————–
@tracytran: Amy Reed: the immediate impact and time has help her brand
@KEder: @bdresher: Journalists are brands. Hear that, @scottjw @timgwatchdog @matthewjlb @jpoor008 @dangainor
@hollisthomases: Starting Q: What is diff about Twitter than other platforms? Goes from macro level to micro level instantly.
@TWTRCON: Amy Reed of Chick Downtown @chickdowtown loves the instant sharing of twitter (photo shoot pics, etc.)
@cuennie: @bdresher says the human connection has elevated the discourse between the brand the Twitter community
@HLHK: social media is about listening to your followers, brands being accountable to customers.
@csukach: Dresher–USAtoday lesson learned: started w/automated feeds & found tweets of value came from ppl, so most tweets now are by ppl
@danaschwartz83: @NHL manually manages all of their Twitter feeds, putting a person behind the tweets
@brightmatrix: Lessons learned about automatically feeding RSS into Twitter from USAToday: not interactive, missed context, cut headlines
@rpesce: USA Today has 100 official twitter feeds and each is manually managed.
@GovTwit: USAToday will use Twitter as test bed – putting promos, etc. up on that channel first before moving out to other channels
@BBYOInsider: Management buy-in on social media importance is critical. NHL got SM department once revenue came in from Twitter last season.
@cuennie: @chickdowntown on Twitter: :it’s more personable. we really get to know our followers. we have a constant dialogue.”
@dcmaven: @chickdowntown twitter followers have 5% sales conversion vs 2% from eblasts
@hollisthomases: @NHL wants to make Twitter a “true second screen experience” during games. By end-of-season they want to fully integrate live.
@sonnyg: media needs to move from being just platform agnostic (web, mobile) to url agnostic (twitter, facebook)
@AndrewPWilson: Interesting to hear on 1st panel same issues/ challenges for private sector that we are facing in #gov20.
@chrisabraham: Twitter is only a symptom of something more important: real-time web, real-time search, synchronous asynchronous communication
@judywriter: There are 4 billion mobile handsets (phones, etc.), “untapped opportunity” for orgs, vs a few thousand web browsers.
@blockrealestate: Hyperlocal on Twitter. I’ll be here at such and such time. Come find me and buy.
@cuennie: “We are recruiting employees and interns off of Twitter” -Michael DiLorenzo, NFL
@judywriter: Q that drives @Pistachio nuts (me too!) is How do I get more followers?? Wrong question! Get relevant followers!
@hollisthomases: Probs w/Twitter: 1) Scalability; 2) Too much automation (e.g. of followers & DMs) [@NHL would rather have quality than qty]
@sbosm: @bdresher: USA Today diversifies #socialmedia so when fans want to leave Facebook or Twitter, they still stick with brand.
@csukach: NHL’s goal is for the fans to share the local excitement of/at games to a national audience via handheld devices.
@brightmatrix: Bad social media decisions are made when fear and control are motivating factors; be human, be decent, see what happens
