Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
Case Study: Twitter for Non-Profits
- Scott Harrison, President, charity:water
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@organicmania: Did you know in developing world girls stay home 1 week/month cuz no facilities? Hearing from Charity Water at #Twtrcon
@Debbas: “Water is responsible for 80 percent of disease.” @charitywater
@MilitaryTweets: Non-profits ~ @scottharrison of @charitywater talking about using social media to draw attention to needs, get help.
@tracytran: @charitywater Scott uses photos to tell their story on shortage of water in Africa.
@moniquew: @scottharrison frm charity water is up now raised 10m in 3 yrs! Fantastic!
@jweb: @charitywater was one of the earliest examples for me of twitter’s power.
@abohannon: Funded projects mapped to Google earth. Proof of charity money going towards @charitywater projects.
@tracytran: @scottharrison @charitywater 40 billion hours of time wasted by carrying water in Africa
@Debbas: “Number one reason woman drop out of school is because girls go and get water.”
@younghasper: 4,500 children will die today from water-related diseases. Makes you appreciate the things we have and should share
@floridagirlindc: “Just because we’re a nonprofit, why should our website stink?” – @scottharrison of @charitywater #twtrcon
@Fundraising tip: split donors (Foundations=operations, public $ = projects)
@debbieweil: Love @scottharrison’s focus on design, visual images to get the word out about @charitywater’s efforts
@craignewmark: doing customer service on the floor at #twtrcon, sorry if I’m frowning a lot.
@csukach: @charitywater uses transparency (via google earth) to show their work & where contributions are being used
@vincentgallegos: “Twestival came out of nowhere… twitter meets festival” :) mobilizing people and causes–hugely successful
@tracytran: In 3 years, @charitywater has raised $11+ Million, which equals to 1400+ water projects funded
@craignewmark: done for now… thansk! RT @FrankGruber: #thankfulfor @craignewmark doing customer service from #twtrcon – turn that frown upside! :)
@digitalsista: @charitywater is talking about the @twestival that raised $264k and they showed the donors what they bought through a video
@chrisabraham: @charitywater is smart. All who donated, no matter how little, felt stewardship — essential — and possible — for all gifts !
@MilitaryTweets: Global twestival ~ 202 cities 6 weeks world-wide raised $250,000 for @charitywater projects. Inspiring.
@wjessewright: @charitywater uses 100% of public donations for charity. admin costs paid for by private donors. very cool model
@4GreenPs: non profits want to seem like a fun, vibrant, great organization…be cool & it’s organic…
@danaschwartz83: @scottharrison DON’T BE CHEESY. If you’re cheesy find someone else in your organization that’s not cheesy and ask them to do it.
@hollisthomases: Charity Water DO’s…Follow everyone back; answer all DMs; cheerlead; be funny; create a fun background.
@aslesinski: Use “we” and not “I” when Tweeting for non-profit (or any org. for that matter)
@vincentgallegos: twitter do’s: find something unique. be generous. follow everyone. ask for opinions. cheerlead. surprise people
@hollisthomases: More Charity Water Twitter DON’Ts: self-promote; be cheesy; ask for money; only tweet facts; do good stuff (ppl will tweet it)
@digitalsista: @charitywater recommends all staff have a personal account on twitter