Best of the Backchannel: charity:water Case Study

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Case Study: Twitter for Non-Profits

  • Scott Harrison, President, charity:water

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@organicmania: Did you know in developing world girls stay home 1 week/month cuz no facilities? Hearing from Charity Water at #Twtrcon

@Debbas: “Water is responsible for 80 percent of disease.” @charitywater

@MilitaryTweets: Non-profits ~ @scottharrison of @charitywater talking about using social media to draw attention to needs, get help.

@tracytran: @charitywater Scott uses photos to tell their story on shortage of water in Africa.

@moniquew: @scottharrison frm charity water is up now raised 10m in 3 yrs! Fantastic!

@jweb: @charitywater was one of the earliest examples for me of twitter’s power.

@abohannon: Funded projects mapped to Google earth.  Proof of charity money going towards @charitywater projects.

@tracytran: @scottharrison @charitywater 40 billion hours of time wasted by carrying water in Africa

@Debbas: “Number one reason woman drop out of school is because girls go and get water.”

@younghasper: 4,500 children will die today from water-related diseases. Makes you appreciate the things we have and should share

@floridagirlindc: “Just because we’re a nonprofit, why should our website stink?” – @scottharrison of @charitywater #twtrcon

@Fundraising tip: split donors (Foundations=operations, public $ = projects)

@debbieweil: Love @scottharrison’s focus on design, visual images to get the word out about @charitywater’s efforts

@craignewmark: doing customer service on the floor at #twtrcon, sorry if I’m frowning a lot.

@csukach: @charitywater uses transparency (via google earth) to show their work & where contributions are being used

@vincentgallegos: “Twestival came out of nowhere… twitter meets festival”  :) mobilizing people and causes–hugely successful

@tracytran: In 3 years, @charitywater has raised $11+ Million, which equals to 1400+ water projects funded

@craignewmark: done for now…  thansk! RT @FrankGruber: #thankfulfor @craignewmark doing customer service from #twtrcon – turn that frown upside! :)

@digitalsista: @charitywater is talking about the @twestival that raised $264k and they showed the donors what they bought through a video

@chrisabraham: @charitywater is smart.  All who donated, no matter how little, felt stewardship — essential — and possible — for all gifts !

@MilitaryTweets: Global twestival ~ 202 cities 6 weeks world-wide raised $250,000 for @charitywater projects. Inspiring.

@wjessewright: @charitywater uses 100% of public donations for charity. admin costs paid for by private donors. very cool model

@4GreenPs: non profits want to seem like a fun, vibrant, great organization…be cool & it’s organic…

@danaschwartz83: @scottharrison DON’T BE CHEESY. If you’re cheesy find someone else in your organization that’s not cheesy and ask them to do it.

@hollisthomases: Charity Water DO’s…Follow everyone back; answer all DMs; cheerlead; be funny; create a fun background.

@aslesinski: Use “we”  and not “I” when Tweeting for non-profit (or any org. for that matter)

@vincentgallegos: twitter do’s: find something unique. be generous. follow everyone. ask for opinions. cheerlead. surprise people

@hollisthomases: More Charity Water Twitter DON’Ts: self-promote; be cheesy; ask for money; only tweet facts; do good stuff (ppl will tweet it)

@digitalsista: @charitywater recommends all staff have a personal account on twitter