Best of the Backchannel: St. Supery Case Study

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
Case Study: Twitter and Branding
Rick Bakas, St. Supéry Vineyards & Winery
articulategeek Rick Bakas just got us to stand up and give him a fake standing ovation. Effective + funny. #twtrcon
rbahnasy Intuit’s @QuickenChels talks social media at #twtrcon  – http://bit.ly/Ar9Qt
QuickenChels #bestspeechopenerever #twtrcon That was hilarious! @RickBakas made us stage a standing ovation!
sniyogi pretty cool that former brand manager from Nike is dir of social media @stsupery. pretty awesome wine. #twtrcon
TWTRCON @stsupery has grown in last 90 days from 512 to 5000+ followers #twtrcon
csukach Responds real time & ensures that their followers know that there’s a person behind the handle/computer (via @stsupery) #twtrcon
sbosm RT @SB_Food Yay! @RickBakas from St. Supery is up at #twtrcon … Keep the human element and the luxury level of customer service
arlong509 RT @blockrealestate @stsupery winery doing a national Yweetup tour. Very cool and lots of fun #twtrcon
judywriter Great idea: @rickbakas says to gauge potential influence, add up your followers’ #’s of followers. #TWTRCON
4GreenPs I love the metrics being presented at this conf! #twtrcon
4GreenPs Tweet up metrics: attendees, unique tweeters, # of tweets, collective twitter following from @StSupery tweet-up tour  #twtrcon
brightmatrix Figuring your "collective following" – the number of followers of those who follow you (@rickbakas at #twtrcon)
TWTRCON “I’ve got some stats we can geek out on” – @rickbakas #twtrcon
aslesinski Engage & listen BEFORE you start trying to sell.  (via @stsupery) #TWTRCON
sararwd #twtrcon – St. Suprey vinyrds dayparts tweets for dinnertime – pair your meal with wine.  I definitely NEED that.
openamplify @rickbakas: – His company responds realtime to customer complaints. Not just listening, they get it! #twtrcon
chrisabraham Remember that TWITTER is "real time web" and we need to tweet when our readers, followers, customers are reading! @rickbakas #twtrcon
brightmatrix Best question of the day: "What’s the best wine to pair with bacon?" – recommendation: chiraz or lighter red :-) #twtrcon
GlobalGiving .@rickbakas & @stsupery react real time to customers’ complaints, but also assisting them BEFORE they have an issue. LOVE IT. #twtrcon
4GreenPs Wine & food are most inherently social interactions btw. people – @RickBakas ..perfect for Twitter, right? Makes sense!  #twtrcon
varaba RT @aslesinski: Engage & listen BEFORE you start trying to sell.  (via @stsupery) #TWTRCON

Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)

Case Study: Twitter and Branding

  • Rick Bakas, St. Supéry Vineyards & Winery

Slides are posted here: http://www.slideshare.net/RickBakas/stsupery-case-study

_____________________________

@articulategeek: Rick Bakas just got us to stand up and give him a fake standing ovation. Effective + funny.

@sniyogi: pretty cool that former brand manager from Nike is dir of social media @stsupery. pretty awesome wine.

@TWTRCON: @stsupery has grown in last 90 days from 512 to 5000+ followers

@csukach: Responds real time & ensures that their followers know that there’s a person behind the handle/computer (via @stsupery)

@SB_Food Yay! @RickBakas from St. Supery is up at #twtrcon … Keep the human element and the luxury level of customer service

@blockrealestate @stsupery winery doing a national Tweetup tour. Very cool and lots of fun

@judywriter: Great idea: @rickbakas says to gauge potential influence, add up your followers’ #’s of followers.

@4GreenPs: Tweet up metrics: attendees, unique tweeters, # of tweets, collective twitter following from @StSupery tweet-up tour

@brightmatrix: Figuring your “collective following” – the number of followers of those who follow you

@TWTRCON: “I’ve got some stats we can geek out on” – @rickbakas

@aslesinski: Engage & listen BEFORE you start trying to sell.  (via @stsupery)

@sararwd:  St. Suprey vinyrds dayparts tweets for dinnertime – pair your meal with wine.  I definitely NEED that.

@openamplify: @rickbakas: – His company responds realtime to customer complaints. Not just listening, they get it!

@chrisabraham: Remember that TWITTER is “real time web” and we need to tweet when our readers, followers, customers are reading!

@brightmatrix: Best question of the day: “What’s the best wine to pair with bacon?” – recommendation: chiraz or lighter red :-)

@GlobalGiving: @rickbakas & @stsupery react real time to customers’ complaints, but also assisting them BEFORE they have an issue. LOVE IT.

@4GreenPs: Wine & food are most inherently social interactions btw. people – @RickBakas ..perfect for Twitter, right? Makes sense!

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