Avaya, an enterprise global communications company with a distributed workforce of nearly 15,000 employees worldwide was looking to get its workers to communicate outside their groups, wanted to increase mobility of sales associates and felt it was important for employees to be comfortable and knowledgeable of new communication methods that their customers might be using. It felt that microblogging would enable employees to be quicker, more nimble and more efficient in how they communicate. Avaya has been using both Yammer and SocialCast for about a year. Because SocialCast’s and Yammer’s tools can be accessed via a mobile phone, Avaya sales associates are now more reachable, which has helped to improve the time it took to respond to customers, the company says. Additionally, the tool has been useful for onboarding new associates, helping them make contacts more quickly and catch up on company news by searching through past conversations. The full use case is at CIO.com.
