How Dell Profits from Social Media

Dell’s Chief Blogger, Lionel Menchaca, recently provided an update on Dell’s three-year-old social media strategy. At first, it was all about connecting and responding to customers and just making social media work. After starting with a blog, Dell moved on to IdeaStorm, then into Twitter and Facebook. It built a Flickr page (which recently passed 1 million views) and a Dell YouTube channel to facilitate the sharing of picture and video content produced for Direct2Dell.

As Lionel, explains, “the web was an ideal place for us to connect directly with customers. Social media brought that and something more—a way to listen, learn and engage with customers, with a clear emphasis on the engage part of the equation, It allows us to further those direct connections with customers while also sharing what we are all about, making technology work, work better and harder…”

Today, its worldwide community has grown to more than 3.5 million people across the social web, including places like Twitter, Facebook, Direct2Dell and IdeaStorm.  In total, Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue. Read Menchaca’s full post at Direct2Dell’s blog.