Carmakers have been understandably hesitant to adapt to this freeform online medium called Social Media. In The Big Money Facebook 50, only one automaker, Audi, made the list. But that doesn’t mean the car companies are giving social media a pass. In fact, if anything, they’re getting more aggressive about it, and in some cases using social media in ways that allow them to forge more direct and honest relationships with customers.
In this post on Slate’s The Big Money, Matthew DeBord provides a detailed update on efforts by Ford and GM and Hyundai, with a link to a case study about Toyota.
