Donation by Action: The New Social Media Charity Model

Drew Olanoff was diagnosed with Hodgkin’s Lymphoma in May of 2009. Instead of moping, he launched where on Twitter you could blame his cancer for whatever you like. The hook? By doing so, he promised that he would find a way to raise one dollar for each unique person who blamed his cancer for something.

It took off. Nearly 15,000 people (most of whom had no clue who he was) blamed his cancer for everything from the band Nickelback, to global warming, to losing their own friends or family members to the disease. Then he reached to another Drew, Drew Carey, who agreed to donate $1 to Olanoff’s charity of choice, LIVESTRONG for everyone who followed him on Twitter.

Donation by Action. Check it out in this post from Mashable .