Kodak recently upgraded its huge digital display in Times Square. It is now networked and will let anyone share a photo on the sign. The cool part about it is that users control when their photo shows up. They email a photo to Kodak. Once reviewed and approved, they get an e-mail containing a code. When the user is ready to see their picture on the sign they text the code to the number provided in the email and the photo, with caption, will appear at the next opportunity (a break in other programming). It shows for 10 seconds.
Kodak heavily promoted this campaign around New Year’s Eve. Check out the details of the campaign on Kodak’s blog.
