Operation Smile launched its 140 Smiles campaign in connection with TWTRCON SF 09 , the first of our Twitter business conferences, to raise enough money to provide 140 smiles, that is, 140 surgeries to repair cleft palates among children. Each surgery costs $240.
In this a video at Ragan’s PR Daily, Renee Hamilton, social media strategist, provides an update on the campaign, which has raised enough money to provide 72 smiles to date, and discusses how this charitable organization taps social media to raise funds and increase awareness with only a team of one.
